Connect with us

Business ideas

11 Growth Tactics for E-commerce Business and Data Driven Best Practices

Published

on

11 Growth Tactics  for E-commerce Business and Data Driven Best Practices 1
    •Table of Contents
    •About SEMrush
    •SEMrush for Ecommerce
    •Introduction
    •Research Methodology
    •Research Results at a Glance
    •Technical SEO
    •Page Speed
    •Canonicalization
    •HTTPS Implementation
    •Crawl Budget
    •Internationalization
    •AMP for Ecommerce
    •Optimization of Images for Visual
    •Search and Conversion Rates
    •Schema Markup
    •Impulse Purchases vs. Well-Planned •Shopping
    •Attribution Models: Understanding the Value of Paid Traffic
11 Growth Tactics  for E-commerce Business and Data Driven Best Practices 2

Semrush

About SEMrush

SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing.

Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any ecommerce industry to build, manage, and measure campaigns across all marketing channels.

With more than 40 tools for search, content, social media and market research data for more than 143 countries, SEMrush is now a must-have solution for all companies serious about online.

Here are other top Digit marketing tools use to drive more sales and traffic
Solutions to Grow Your Business

Ecommerce is a highly competitive environment.

To surpass your competitors, you need to optimize your product pages thoroughly, set up ad campaigns with surgical precision and stay alert about customer reviews.

The good news is that most of these tasks can be delegated to SEMrush tools.
Simple Workflow

Get All You Need to Boost Your Eсommerce
Save your time and budget with 40+ tools in one package

Introduction

As we begin 2019 and approach the new year, we felt at this time it was essential to analyze the behaviour of ecommerce companies online, and to examine their SEO strategies.

Competition online and in the SERPs has only intensified, and for businesses to succeed, it’s crucial that they’re aware of the strengths and weaknesses of their own marketing efforts, so they can continue to improve.

To help you best evaluate your performance when compared to the competition, and flag common problems and areas for improvement across the board, we’ve utilized the SEMrush toolkit.

This has allowed us to gather and analyse data from 8,000 ecommerce sites, including their online activity.

Specifically, we looked at the following:

• How ecommerce companies have optimized their sites for mobile – especially now that mobile is leading the way in search.

• SERP features ecommerce businesses should take advantage of.

• Backlink strategies ecommerce sites are using to help to win the best positions.

• Technical SEO considerations that increase site speed and enhance user experience.

• How ecommerce sites are successfully implementing AMP, and combining this with PWAs.

• Optimization of images for visual search and conversion rates.

• Schema markup for product pages that will improve site performance.

• User buying habits, and how ecommerce sites can predict these patterns.

• How to utilize the right emotional triggers to increase sales.

• How to choose the attribution model that best represents the distribution of conversion value.

It’s vitally important to keep your websites, and your SEO and PPC strategies up to date.

This guide was written to help you do exactly that. Also every marketer is expect to use Facebook Messenger for Advertising,

It wise to know the changes, upgrade and announcement about marketing campaign at the F8 Conference

We hope that you find this data and the insights we’ve gleaned from it to be helpful in developing and improving your digital marketing and site development strategies moving forward into 2010.

Research Methodology

We started off with a sizable and wide-ranging set of data, gathered from more than 8,000 of the most visited ecommerce websites in countries including the US, the UK, Spain, Italy, Germany and France, among others.

In order to avoid calculation errors, we didn’t collect data for countries where Google is a secondary search engine (China, Korea, etc.)

The ecommerce sites in our research represent 13 different industry categories:

*Sports & Recreation
*Children
*Food
*Electronics
*Health
*Home & Garden
*Clothing
*Books
*Furniture
*Flowers
*Jewelry
*Music
*Travel

Using SEMrush data, we culled the following information for each category:

• Total mobile and desktop traffic
• Types of backlinks
• Follow vs. nofollow backlinks

For the ecommerce sites researched as a whole, our data analysis revealed:

• The most common mistakes made on mobile versions of websites
•Ecommerce SERP Features
• Top anchor texts
• Technical issues related to

11 Growth Tactics  for E-commerce Business and Data Driven Best Practices 3

Seo

crawlability, HTTPS implementation, international SEO and page load speed

• Canonicalization
• Hreflang tags
• AMP implementation
• Image alt attributes
• Schema markups implementation
• Emotional triggers in ads
• Most searched items on Black Friday

* Total mobile and desktop traffic, AMP implementation: data collected for August 2018.

* The most common mistakes made on mobile versions of websites, ecommerce
SERP features, types of backlinks, follow vs. nofollow backlinks, top anchor texts, technical issues, canonicalization, hreflang tags, image alt attributes, schema markups implementation, emotional triggers in ads: data collected for October 2018.


***SERP features
: SERP features change daily and correlate heavily with overall Google SERP volatility, hence we decided to only show the data for October 2018.

Data here is based on the percentage of SERPs where this feature appears in top 20 results.

**** Most searched items on Black Friday: data collected for November 2017.


Research Results at a Glance

When collecting and analyzing data from more than 8,000 of the top ecommerce sites online, we learned a great deal about the different factors affecting their success, including user behavior and what these sites are doing to get results across the board.

Free Shipping is the most popular emotional trigger used to encourage purchasing.

Key Takeaways


1 Increase site speed.

Your site loading speeds will impact user experience and your SERP rankings, so ensure that your mobile site is fast-loading.


2. Add schema markups to your mobile site.

This improves visibility in the mobile search engines.

Use product schemas to present product information to interested customers quickly, add reviews and rating schemas to highlight testimonials and help you sell more.


3. Prioritize mobile
.

More traffic is coming from mobile devices than desktop, and your site must be properly indexed to be competitive in the SERPs. Have a fully responsive site that is mobile-optimized.


4. Pay attention to 4xx errors, slow loading speeds, and issues with mixed content.

These significantly impact a site’s mobile performance in a negative way, and were the most common errors we found on the top ecommerce sites.

5. Gaining featured snippets is a great tactic for ecommerce sites.

To maximize your chances of appearing for the high-value and high-volume terms, ensure that your site has clear organized information architecture, and that subcategories have concise crawlable text that Google will be able to serve as a featured snippet.


6. Share reviews on your product listings.

When trying to boost visibility in competitive SERPs, reviews on product listings can give a website the edge, as positive ratings are known to increase click-through rates from search results.


7. Optimize your images.

By investing in excellent product photography and correctly optimizing images with keyword-focused alt tags, your images stand a better chance of appearing in the SERP image packs, and potentially increasing clickthroughs to your website.

8. Pay attention to your competitors’ tactics and analyze which backlink types are most represented.

By following their example, you will effectively grow and build a diverse backlink profile for your own site and stay competitive.


9. Utilize hreflang tags to optimize your site for international SEO
.

They explain what language and territory content certain pages are targeting.

Fewer than 20% of ecommerce sites currently have them in place, so if you’re targeting international audiences, you should be one of them.

10. AMP is essential in helping web pages load faster on mobile devices.

This is key to significantly improving user experience.

Faster load times increase the likelihood that users will stay on your site, engage with it, and potentially purchase from it.


11. Use emotional triggers like “free shipping” to create urgency and increase impulse purchasing.

This can work for true impulse buyers, but also for those who have been researching your product and who are waiting for a deal to strike.

12. Even with “impulse purchases”, customers are doing at least preliminary research to evaluate their options.

They may decide on a whim to buy that PS4 on Black Friday, but they might also do a few quick searches to see who has the best deal instead of just purchasing on the first site they see.

Having as much transparent information posted as possible will help win these customers.


13. Choose the right attribution model.

For most businesses, this will mean ditching the Last Click attribution model, as it fails to take account of all events leading up to the conversion, and thus doesn’t give an accurate portrayal.

Using Linear or Position Based models will take multiple touchpoints into account and give you more accurate reporting.

14. Offer product recommendations on your sites.

Use internal linking and featured products sections to show visitors additional items they might like.

This increases the likelihood that they’ll buy more than one item.

11 Growth Tactics  for E-commerce Business and Data Driven Best Practices 4


Desktop vs. Mobile Traffic

Over the past few years, the “desktop vs. mobile traffic” debate has been prominent.

We’ve known that mobile traffic has been increasing significantly in this time, but has it actually surpassed desktop traffic?

We wanted to find out which kind of traffic ecommerce businesses were seeing more of, and whether this varied across different industries.

Using SEMrush’s new Traffic Analytics, we evaluated overall ecommerce traffic, and compared mobile and desktop traffic for each specific industry.

Our research clearly indicated that mobile traffic is dominating ecommerce overall, regardless of the individual industry or the country in which the searches originated.

When we looked at 13 popular ecommerce categories all together, we found that mobile beat desktop in total traffic by approximately 46%.

This trend is more prominent in some industries than others.

The food industry was exceptionally high in mobile traffic, which makes sense as users are likely to search for “restaurant near me” when on the go, for example.

But this does not mean that desktop traffic is irrelevant; the books industry still had 40.3% of its traffic coming from desktop users, and for the music industry that figure was 37.3%.

Mobile clearly matters a great deal, but in certain industries substantial amounts of traffic are still coming from desktop users.

Case Study: Why Mobile and Desktop Both Matter

In research undertaken for this study, it was demonstrated that mobile traffic can account for as much as 75% of total traffic share.

Mitrobe measured this against their ecommerce clients, to see if the results were similar.

Kerry’s Fresh distributes fruit and vegetable boxes to homes and businesses across the East Midlands in the UK.

Over the last six months, 50% of their total traffic came from mobile devices, compared to 41% from desktops, and 9% from tablets.

However, while mobile users browsed the various products on offer, the number of visits they made to the basket and checkout pages were considerably lower than for desktop users.

This was evident when Mitrobe compared revenue – 8.35% of total revenue over the last six months was generated from mobile users, whereas desktop users accounted for 86.29%.

This is similar to another ecommerce powerhouse, Housing Units, a furniture and home decor company based in Manchester.

While mobile traffic here was significantly higher than desktop (50.83% versus 26.27%), the amount of revenue generated by each channel was similar (35.75% for mobile, and 37.94% to desktop), showing that, proportionally, desktop users spend more than mobile viewers.

It’s also worth pointing out that desktop and mobile traffic alone don’t make up the full 100% of traffic; 22.99% of traffic is coming from tablets, and 5.36% of sales came from tablets.


How to Optimise for Mobile Traffic

Both mobile and desktop channels are extremely important, and you’ll want to increase traffic from both.

However, while you probably optimize your desktop site on a regular basis, your mobile version may be neglected.

Let’s take a look at the main ways in which you can optimize your mobile channel, to increase traffic to your site.

Increase your site speed

In July 2018, Google confirmed that page speed will be a ranking factor for mobile searches.

You can check your page speeds with Google PageSpeed Insights, and use Google’s Mobile Speed Scorecard to compare your mobile website with competitors.

Increasing page speeds for your mobile site is similar to how it’s done for desktop.

Google PageSpeed Insights can help you track what you need to change and will point out areas that can be improved, such as:

• Optimising your images
• Minifying your code
• Reducing your number of redirects
• Using browser caching

Consider Implementing AMP

Accelerated Mobile Pages (AMP) help to load your mobile website’s pages as quickly as possible, which in turn helps you to rank higher on Google’s search results, driving more traffic to your website.

For ecommerce sites, implementing AMP on your homepage and product pages will enable them to load almost instantaneously.

If you have a WordPress site, you can set up AMP easily with the official plugin.


Include all information

In the past an ecommerce company might have had a mobile site that was just a stripped-back version of its desktop site.

Today this won’t help you. To build your mobile traffic you need to make sure that all the information found on your desktop website is included on your mobile website, such as:

• Content: This should be SEO optimized with relevant keywords and internal links, and include images, alt text and videos.

• Meta Data
• Structured Data
• Hreflang Tags

If your mobile website is on a separate host, you’ll need to ensure your server has the capacity to handle the increased crawl rate.

Add Structured Data

Adding structured data to your mobile website through schema.org can help to make your products more visible on the mobile SERPs.

Rich snippets will highlight important information about your products, which can help to increase your mobile traffic.

We would recommend adding the following rich snippets to your ecommerce mobile site:

• Product Schema: This indicates to Google that it’s a product page, and will show basic information such as brand, color, material and model.

• Reviews and Rating Schema: Testimonials can help to sell a product, and this will highlight your credibility and trustworthiness.

• Price Schema: This makes it easier for browsers to see how much your products cost, before they decide to click through.

• Product Availability Schema: This will let users know if you’re out of stock of the prod uct they want to purchase.

This can help to reduce your soft bounces if users are clicking off your website because the product they wanted to buy is out of stock.

11 Growth Tactics  for E-commerce Business and Data Driven Best Practices 5

What It Means to You as a Marketer

Marketers need to embrace the fact that mobile now dominates search traffic, and that their sites must be adapted if they haven’t been already.

This doesn’t mean that desktop is irrelevant; it’s not, many purchases are still being made from desktops.

But most ecommerce businesses have incredible desktop sites and barely functional mobile ones.

You should make it a priority to have a fully responsive, mobile-optimized site that’s ready to take on all that mobile traffic.

To improve your ranking in the mobile SERPS, you should:

1. Increase site speed.

Your site loading speeds will impact user experience and your SERP rankings, so ensure that your mobile site is fast-loading.

1. Check your current site performance with Google PageSpeed Insights, and use their Mobile Speed Scorecard to see how you stand up against competitors.

2. Don’t create a “poor man’s” version of your desktop site.

This was a strategy that businesses could get away with in the past, offering reduced, lower quality sites with less information on the mobile versions.

Your content should be optimized for mobile, but your mobile site shouldn’t be lacking anything, including metadata, internal links, and SEO optimisation.

3. Add schema markups to your mobile site using schema.org to improve visibility in the mobile search engines.

Use product schemas to present product information to interested customers quickly, and reviews and rating schemas to highlight testimonials and help you sell more.

4. Implement Accelerated Mobile Pages (AMP) on your site, which will increase the page loading speed and improve your ranking in the SERPs.

5. Remember to continually update your mobile site just as you do your desktop site.

This is something many marketers overlook, even though mobile best practices have changed more rapidly than desktop best practices in recent years.


Mobile-First Indexing of Ecommerce Sites

Mobile-first indexing has been a popular topic over the past few months.

We’ve seen a lot of articles on the subject, discussing how it may impact site appearance in search results.

It’s important though not to confuse mobile-first indexing with ranking – remember the basics of indexing and ranking when it comes to this topic.

Continue Reading
Advertisement
2 Comments

2 Comments

  1. oprolevorter

    May 18, 2019 at 7:48 pm

    You are my intake, I possess few blogs and infrequently run out from post :). “No opera plot can be sensible, for people do not sing when they are feeling sensible.” by W. H. Auden.

  2. Ron Spady

    May 19, 2019 at 3:44 pm

    Thank you for sharing excellent informations. Your website is so cool. I’m impressed by the details that you?¦ve on this blog. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found just the info I already searched all over the place and just couldn’t come across. What a great web site.

Leave a Reply

Your email address will not be published. Required fields are marked *

Business ideas

Work at Home Data Entry Jobs that are actually Legit in 2019

Published

on

By

Work at Home Data Entry Jobs that are actually Legit in 2019 6

You might have passed out your college or might be a home mum, an unemployed or a retired person who is looking for a job that can give you some better extra income, while you work from home.

In that case, a data entry jobs could be a best choice for you because its one of the simple way to earn money using your computer.

It does not matter what is your age or qualification. If you are seriously looking for a work from home job which is less skilled then becoming a data entry operator is best for you.

Or another option for you especially for those who love writing, you could option in as a Freelance writer, Check this out Online Writing Job Opportunity.

Types of offline and online Data Entry Jobs:

There are different types of data entry jobs both online as well as offline as per the requirement of the company.

1. Plain Data Entry Job.

First is basic typing job. You will be asked to type things into MS word or a notepad.

This is very easy because you have to type in simple English words.

You need to have good typing speed preferably more than 30 WPM (words per minutes).

You will be provided with some documents like images, books or other stuffs which you need to see and type on MS words or other software provided by the company.

Remember that it depends upon the company, how they want.

2. Survey Forms

Filling online surveys is another best online data entry jobs people choose to earn extra income.

All the top companies want to know the feedback of the customers before they launch or upgrade any new product.

So they contact market research companies who has huge database of customers like you and me.

You can join these market research firms (online surveys sites) and participate in providing the feedback.

You have to fill up the online surveys from these companies by providing your valuable feedback. You will get paid for each and every survey you complete.

3. Captcha Entry Job

Captchas are for identifying whether you are a human or robot. Captcha is an image with some character which only a human can read and solve.

There are many companies who want to solve these images for creating account on different sites or accessing websites.

As a Captcha entry worker, you help these companies to create accounts on different sites.

Once you join a Captcha entry site, you can continuously solve these captchas and get paid up to $100 for every 1000 captchas you type.

4. Form Filling

In this data entry work, you will be provided with online forms and the huge data separately. You have to check each and every field carefully.

Now as per the forms data, you have to enter the value in each and every field. Once you have filled up all the data in the form, then you have to submit the data online.

You need to start the same process again. Just copy the data in the required field and submit this. It may take 2-4 minutes to submit one form.

You may get paid $10 to $50 for filling up one form and it really depends on the company and the time it takes to fill the form.

Beside from typing you need to have some common sense because you need to complete tables or things like it.

It is a bit difficult then simple typing.

5. Image to Text

Here, you have to convert an image file into word document. You have to check the text written I the jpg file and write into the word document. It is the most common type of data entry job.

Usually company asks for these types of data entry jobs. You can say this is the most common type of data entry job that you will encounter online.

6. Re-formatting and correction

You might be asked to reformat a written document and correct the mistakes like grammar and spelling.

Here you should have fair knowledge of English because you need to correct grammatical mistakes. Companies looking for candidates for this type of job demand good knowledge of English.

7. Re-formatting Data

Formatting data is also simple like filling forms. Here you have to format data in a specified manner.

You might have to align different paragraphs to left hand side or right hand side.

Re-formatting data mainly contains letters and content like it. You have to format a word file with thousands of line.

8. Convert Audio to Text Format

This is very advanced type of data entry job. Here you have to write down the content recorded in an audio format.

You have to listen an audio voice and reproduce in text format. Here you need to have a greater listening skills and good English vocabulary.

You have to write as it is recorded in the audio.

9. Medical Transcriptionist

Medical transcription is one of the high paid job among all online data entry work. In this job, you have to write down medical text into a word document from an image file.

The words that you will write down are medical words related to medical field that you haven’t heard them before.

They are so long and very hard to spell. Hence, you have to see every letter and write. This is the most painstaking work because you need to maintain an accuracy of 99.9% which is very difficult.
Most of the data entry operators fail.

10. Captioning

Captioning work is basically required by media and entertainment industry like news channels. Here you have to write heading and other captions given to you.

TV stations require such type of data entry operators. However, this type of job is done in office rather than home.

Finally, there are some companies that will hire you to work from the comfort of your own home.

If you are interested in working for someone else, while still making your own business schedule and deciding where to work from home.

Also check out >> The 7 Legit ways of making money online from home for free

Work at Home Data Entry Jobs that are actually Legit in 2019 7

Here, are a few companies that will let you do just that:

1. CrowdSource

Crowdsource offers many types of jobs from “microtask” jobs to larger writing and editing jobs. You decide how much you work and you can do most of It right at your computer.

2. Demand Studious

Demand Studious is hiring all kinds of creative professionals, from writer to filmmakers. They pay is not amazing, but it Is competitive for a work from home job.

3. Fast Chart

Fast Chart allows you to work from home as a medical transcriptionist. There are some requirements and qualifications listed on the page, but if you meet them, you will make competitive pay for the industry.
You will also be able to set your own schedule since you will be working from home.

4. Leap Force

Leap force is a way that Google rates websites for search engine ranking. If you are hired, you make decent money (usually over $11/hour), you set your own schedule and it can be pretty fun to view and rank websites.

5. Liveops

Liveops is a call center that allows you to work from home. Once your set up to take the calls, you can begin making weekly schedule and working from home. The pay is generally close to $10/hour, but you can earn more with commissions.

6. SpeakWrite

SpeakWrite will pay you up to $15/hour to transcribe information. You set your own schedule and work from home.

Now you have got many different options to start earning online. If you saw something that really interest you, try it out and learn more about it.

If you are really wanting to make a full-time income online, you need to be dedicated to learning how to do what you want to do.

There are tons of free resources out there and we also are providing more free quality resources, you can subscribe to our newsletter, bookmark our site and keep update to our newly post.

Making money online depend on your knowledge and skills, and there is no way you can scale through if you don’t learn.

Continue Reading

Business ideas

Digital Marketing Sales skills every Business owner must know

Published

on

By

Digital Marketing Sales skills every Business owner must know 8
Digital Marketing Sales skills every Business owner must know 9

Digital marketing skills

There are a lot of different ways to approach sales, but they all tend to rely on the same skill set.

Note that these are skills, not talents: talents are inborn, but skills are learned.

Anyone can learn to be an effective salesperson, and good salespeople can become great ones by honing the following sales skills.

1. Maintaining Self-Confidence

This is the most important skill a salesperson can cultivate.

Why? Because all the other skills are based on persistence.

If you have every other sales skill listed below, but you give up at the first hint of a “no,” then you’ll never have a chance to use those skills.

The first time you speak to a prospect, they might not want to talk to you because they’re having a bad day… but if you call back a week later, they’ll be eager to buy.

2. Self-Confidence

Self-confidence doesn’t end with persistence; if you believe in yourself and your product, your prospects will be inclined to believe as well.

Self-confidence will also incline you towards a more assertive closing approach, which is vital to your selling success.

3. Good Listening

Most salespeople are natural talkers.

Unfortunately, even a great speaker will only get so far without a little listening.

Taking the time to ask your prospect questions and listen to the answers shows respect for them, and gives you a clearer idea of what they want.

So how can you tell if you’re doing enough listening? The next time you cold call a prospect, ask an open-ended question and then hit the mute button and leave yourself muted for at least a minute (or until you are sure the prospect is finished).

By forcing yourself to be quiet, you will notice right away how strong your urge is to jump in and say something before the prospect has stopped talking.

4. Persuasiveness

Emotion plays a major role in sales.

There’s an old saying that “features tell, benefits sell.”

Features are the facts about your product or service; benefits are their emotional connotations.

For example, a 0% interest rate on a credit card is a feature… being able to save money while buying the things you need is a benefit! Persuasiveness is the skill that allows you to convey these emotions to the customer.

If you can make your prospect feel how great it will be to own your product and how much their life will be improved when they have it, you can sell it to them.

5. Building Strong Relationships

This sales skill is just as important to a salesperson’s business life as it is to their personal life.

Building and maintaining healthy relationships is the key to developing a strong network.

And networking will allow you to reach far, far more prospects than you could manage on your own.

Remember the theory of “Six Degrees of Separation?” Let’s say you’re trying to reach the decision maker at a major company, but you don’t know anyone who works there.

A call or two to your network contacts yields someone who knows someone who works for your target; armed with that person’s name and direct phone number, you now have access to the prospect.

6. Self-Motivating

Even the best salesperson is a work in progress.

You can always find a way to develop your skills, work on your pitch, and learn more about the products and services you sell.

But the drive to constantly improve yourself has to come from within.

Your manager might direct you to make some changes if your sales start to plummet, but if you are constantly working to become a better salesperson, you can start working on the issue before it affects your numbers.

Digital marketing is a broad field that encompasses a variety of career titles, from social media managers, to media planners, to ad buyers, and many more.

What all these positions have in common is the use of digital media, either web or mobile, to either reach out to customers or collect data about them—or both.

Although the technical skills and soft skills will vary depending on the position, there is a core skill set valued by all.

Digital marketing, in general, requires expertise with web platforms, strategy, and design, though the field also demands the oral and written communication skills used in traditional marketing.

How to Use Skills Lists ?

There are a number of ways to use a skills list. You can check to see whether the required skill set for a given job makes the position a good match for you, you can get a sense of what skills you still have to acquire, or you can check for skills you already have but may not have realized are important.

Then, when you go to apply for a job, you can use the names of these skills as keywords in your resume or other application materials.

Use your cover letter to further highlight some of your relevant skills, but be prepared to give examples of times you embodied these abilities.

Your interviewer is likely to ask.

Of course, hiring managers vary in what they look for, even for very similar positions in the same industry, so make sure you read each job description carefully so you can adjust your application materials before applying.

Top Digital Marketing Skills

The following list is not exhaustive, but does explore some of the core skills digital marketers rely on.

The more of these you can master, in addition to whatever other relevant skills you possess, the more in-demand you will be.

• Analytics

Using electronic media makes it possible to collect huge amounts of information, but these data are useless if not properly analyzed. While you need not perform these analyses yourself, you do need to understand how they work and how to interpret the results.

This information is key to creating and implementing effective campaigns – and you can use these numbers to demonstrate to clients exactly how much difference your services make in terms of your bottom line.

• SEO Ability

SEO stands for search engine optimization, and it refers to various ways that you can make web content more appealing to search engines.

Many people find the companies they do business with through internet searches, and most choose the company whose website comes up at or near the top of the list.

At the top of the list is where you want your client to be.

Because search engine algorithms are continually changing, SEO must constantly change, too, and so companies that can afford it hire SEO experts in addition to more generalized marketing staff. But even if you are not that expert, you should still know the basics of SEO, so you can understand what your team-mates are doing.

• Design and Coding

Just as not all marketers need to be experts in SEO, not all need to be able to do the digital design work necessary to create a visual ad, website, coupon, or other element.

Other people on your team can do that. But you do need to have a basic understanding of how these images are created, and you do need to be able to discuss visual design ideas in order to participate in the work of the team.

The same goes for coding.

You must at least be familiar with HTML, so that you can discuss ideas with your team-mates fluently.

• Content Creation

In digital marketing, content may be text-based, image-based, video, or even audio only, as in podcasts.

Your job will be to make sure that content is engaging, professional quality, and on-message. Most marketers specialize, so you may or may not be a writer or a video director yourself, but you do need to understand what professionalism means in all media.

Know your way around WordPress, and other content management systems. Understand video editing.

Understand which medium will make your message stand out.

List of Digital Marketing Skills

A – C

• Ability to Meet Deadlines
• Adaptability
• Adobe Illustrator
• Assessing the Effectiveness of Digital Marketing Campaigns

• Attention to Detail
• Collaboration
• Compiling Target Lists for Email Marketing Campaigns

• Composing Company Releases to Stimulate Blogger Activity

• Composing Email Marketing Pieces
• Conducting Meetings
• Controlling Costs Per Lead Generated
• Countering Damaging Brand References in Social Media

• Creativity
• CSS
• Cultivating Relationships with Bloggers

D – N

• Decision Making
• Developing Online Marketing Strategy
• Editing Content
• Evaluating New Technology Tools for Digital Marketing

• Following Emerging Trends in Digital Marketing

• Generating Reports for Management regarding Digital Marketing Activity

• Google Analytics
• HTML
• InDesign
• Java Script
• Mathematical
• Microsoft Excel
• Multitasking
• Negotiating Digital Media Packages

O – R

• Organizational
• Photoshop
• Pitching Digital Marketing Proposals to Internal or External Stakeholders

• Planting Stories within Social Media
• PowerPoint
• Presentation
• Problem Solving
• Producing Promotional Videos
• Project Management
• Recognizing Seasonal, Daily and Monthly Trends in Viewer Traffic
• Research

S – Z

• Search Engine Optimization
• Selecting the Optimal Online Media for Campaigns

• Storytelling
• Structuring Test or Beta Digital Marketing Initiatives

• Supervising Creative Staff
• Tailoring Marketing Pitches towards Target Demographics

• Taking Initiative
• Teamwork
• Thriving in a Results Driven Role
• Time Management
• Tracking Consumer Reactions and Conversations within Social Media

• Utilizing Content Management Systems
• Verbal Communication
• Working Independently
• Writing Copy for Ads

Continue Reading

Business ideas

What is the first thing to do | Before you can start making money online

Published

on

By

What is the first thing to do | Before you can start making money online 10
What is the first thing to do | Before you can start making money online 11

Make money online

It quite obvious, that people just go online on the Internet looking for ways to make money online without knowing their way forward.

Making money online, It a bit tough due to the high rate of scam and in addition, there are lot of online earning programs that are country specific and requires participation of members of specific countries.

However, the few online making money opportunity available for participation not all but majority requires a PayPal Account for withdrawal of the money earned.

This Beck the question What is the first thing to do, Before you can start Earning money online.

Answer

The first thing to do is to create a verified working PayPal account that can be able to withdraw your PayPal fund.

This is due to the fact that Paypal is the most popular means of making payment online.

How can you create a verified PayPal Account that can be able to send and receive money

It is quite strategic to create a PayPal account, it differs with different locations.

It not what you think it is, which is merely downloading the PayPal Apk from Google play store, following the sign up procedures.

It obvious that such PayPal accounut cannot be able to withdraw your PayPal fund into your local bank account in most African countries precisely.

So How do You Go About it?


THE REQUIREMENTS FOR CREATING A VERIFIED PAY PAL ACCOUNT.

If you find yourself in locations where you cannot withdraw your PayPal funds.

here are is a way of setting up your Paypal account that can enable you withdraw your PayPal money.

1. Get a cybercafé that has a foreign IP Address.

Don’t try to use a proxy website like www.vtunnel.com, www.ninjacloak.com, www.indirectconnection.com or even software.

PayPal now has a superior mechanism in place that detects all of that.

Their security system will tell you that you can’t access their website using a proxy server.

2. An email address. A free email like yahoo or gmail is fine.

3. A liberty reserve account.

You can easily open one now at www.libertyreserve.com. A non-European address.

Those are the 3 basic requirement you need to create a verified PayPal.

Next, all you need to do is to get this Ebook, which graphically shows the step by step procedures on setting up your verified PayPal account.


How you can get the Ebook

What is the first thing to do | Before you can start making money online 12

PayPal Account Opening Ebook

For those who want to get this Ebook by ©Segun Oloye, fill in the form below and it will be delivered to your mail

The E-book is free so

What is the first thing to do | Before you can start making money online 13

After creating the Paypal account how can one make money online?

Now, creating a PayPal account don’t guarantee that you will start making money online.

But there are lot of ways to make money online, it all depend on your skills, time and other factors.

You cant start making huge money through the following ways;

1.1. Affiliate Marketing

Affiliate marketing means becoming affiliate with any online advertiser and promote their product so that whenever someone makes a free signup or purchases form the advertiser’s website then he/she gets the commission.

You will find hundreds of best affiliate programs where you can signup as an affiliate.

Millions of people around the world are earning money from many top affiliate network like

*Amazonn
*Ebay
*Clickbank
*Peerfly
*Cj.com

Check this Ideal guide to make money with Peerfly Affiliate program, where you don’t have to sell, buy or pay for anything before earning


The three basic steps of affiliate marketing

*You recommend a product or service to people ( your followers or people you know).

*Some of those people purchase the product or service based on your recommendation.

*You get paid a commission for those purchases.


2. Online survey jobs

Paid survey are one of the way to make some extra money for sharing your thoughts and suggestions to review about a product or services, whether it may be a New dress or cosmetics, or Blankets or washing liquids.

Paid surveys are the best online jobs without investment and for people who want to make some extra cash working 2-3 hours from home or office.

Do Paid Survey Really Pay?

Paid Survey websites have really grown in popularity.

There are more sites being launched as even you read this.

Each of them guarantees they have the best paying survey program.

But not every site can be the best paying site, and you will need to do a bit of research on these sites before you decide to sign up with any.

If you choose the right programs you can definitely make some cash.

You already know that you will get rich by joining a few site that pay for your opinions.

You may make a bit of money and that is fine.

You will need to Join as many survey sites as possible to increase your income opportunities.

Some of these sites do ask you to upgrade to a higher level of surveys for a fee.

I would advice you this right away.

Try all of the free sites before you pay for anything.

If possible don’t pay for anything.

You will most probable find that you will not need to pay anyone a thing to make money with paid surveys.

In order to avoid all scams, just remember one little but very important thing.

If you see and online money making opportunity where you are promised to earn a lot of money, but you first have to pay some feedback in order to start Earning, be very cautious in dealing with such money making opportunities.

Top Ten Paid Survey List

Listed below are my top 10 favorite site for paid Survey, note that some may be country specific

*Survey Savvy:
*Areas of participation: International
*Mysurvey.com
*Areas of participation: US, UK, Canada
*3 Greenfield Online
*Areas of Participation: United States, Canada
*Opinion Outpost
*Areas of participation: US, Canada
*Global Test Market
*Areas of participation: International
*Consumer Opinion Panel (ACOP)
*Areas of participation: International
*Buzz Back Marker Research
*Areas of participation: US, UK, Canada, Australia
*(Light Speed Consumer: More than 30 countries
*The Harris Poll Online

2.3, Get paid to complete tasks & offers

Get paid to complete offers or GPT is another concept similar to ad clicking jobs where you earn extra $200+ by working 15-30 minutes daily.

In this online job, you need to work on various tasks like signup on a website, playing games, participating in a form, completing small surveys, watching video etc.

Although there are many GPT (get paid to ) sites where you can get paid to take online surveys and complete different tasks but working on best GPT sites will ensure you do not waste your time and get paid promptly for taking surveys and many simple offers.

GPT sites are a complete package where you can earn money by completing many other offers. Here are the sites

*Clixsense
*Swagbucks
*PrizeRebel
*CashCrate
*TreasureTroper


4. Earn with Digital Marketing

These are dozens of things you can do in digital marketing and make money from home.

Some of the popular ways are SEO, social media marketing, content marketing and lot more of them.

You can learn SEO or social media marketing or get training from a local institute.

Then you can provide SEO or social media marketing services online.

You ou can even handle Twitter, Facebook or Instagram account for celebrities or rich people and earn handsome monthly checks.


How do you start

first you have to know about digital marketing, read about it stay abreast of all the news.

Then you have to focus on the specialization. it means which job you are going to choose.

understand the business and take a plunge.

Here are top 3 jobs that you can find in digital marketing

*Digital Marketing Manager.

Digital marketing manager is on the top of the pyramid. you will be leading the digital marketing team and others will work under your guidance.

here you need an experience of at least 3 to 5 years before you reach to this position.

The salary depend upon company to company but normally you can expect around $70,000 to $90,000 a year.

*Social media Marketing

The second most important job in digital marketing is social media managers or marketers.

Both are the same, you may already know that social media is all about Facebook, Twitter, Snapchat and the rest of them.

Here, you have to engage with your customers and build a relationship with them.

Social media is all about attracting customer base which is lot younger.

You need an experience of 1 to 2 years and salary can be anything between $40,000 and $60,000 depending upon your performance.

*Content marketing

Content marketing managers are responsible for managing contents like blogging, sales page, copywriting, writing ebooks, videos, email communication and lot more.

Here, you work under the digital marketer. Content marketers usually manage a team of content writers but at times they work alone.

Right now most of the content marketers are freelancers who work from their home and they report directly to the content marketing managers.

In addition, you do not need a particular educational qualification, however you need to have good writing and editing skills.

A content marketing manager can easily make up to $40,000 to $50,000 a year.

5. Earn form a Blog

Blogging is one of the lucrative ways to earn money online.

if you can do it properly. Blogging is nothing but creating your own websites and share something useful stuffs frequently.

Before creating a blog, you must choose a niche or subject on the basic of it you should think what you can write in your blog which will bring the visitors (Traffic).

Because without traffic you can not earn money.

First discover the area of your specialty and find specific topic according to that.

Once you choose the topic then research more before creating an article. we have provided a super guide on how to go about blogging for first timers you can check it out How to Start a Blog Business

Blogging is something that requires patience, persistence and discipline.

It may mean writing everyday for over a year before you really start to see any money from it.

There are exceptions to the rule, but from my dealings with bloggers, it seems to be pretty common to spend one or even 2 years building your blog, your brand and your authority, before making any serious amount of money.

Some people argued that you can make money without a lot of traffic and while that is true in some circumstances, and that mostly for people who has several expertise skills.

Continue Reading

Trending