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How to Run a Simple E-Mail Marketing for Small Business | Everything you need to know

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How to Run a Simple E-Mail Marketing for Small Business | Everything you need to know 1

Are you curious about e-mail marketing strategies? You may have heard that e-mail marketing can be used very effectively to promote your small business, but have no idea how this process actually works.

The good news is that e-mail marketing strategies are not really very complicated and can easily be used by just about anyone.

Every small business owner should be implementing them into their advertising plans.

E-mail marketing offers one of the best advertising returns for the money spent. Based on the research performed by several different marketing firms over the past 5 years, e-mail marketing strategies can produce an average of $45 of revenue for every $1 spent.

That’s an extremely cost-effective form of advertising!

This form of advertising is being used by hundreds of thousands of companies all over the world.

If your small business hasn’t joined the movement then you could be missing out on revenue, customers and brand recognition.

Like all things in small business, you have got to start somewhere. Now is the time to begin your company’s e-mail marketing campaign. This report will get you started quickly and easily.

What is E-Mail Marketing?

E-mail marketing is not a complicated subject. In general it means to incorporate the use of e-mails in your small business’s marketing strategy.

It is essentially the same thing as sending out newsletters, mailers and coupon books via snail mail, only it occurs via electronic mail.

Almost all of your customers use e-mail as a form of communication, meaning that you could be directly contacting these customers every day!

There are many ways that you can use e-mail marketing strategies to market your company and your services to your customers.

You can use e-mail marketing to reach potential customers on their private computers or you can use these strategies to market your business in public venues.


Here are some examples of e-mail marketing tactics:

  • Direct promotional e-mails
  • E-mails to new customers
  • E-mails to existing customers Customer loyalty offers
  • E-mail advertisements and marketing messages.
  • E-mail marketing strategies are very popular with small businesses today for several reasons.

    First, e-mail marketing allows you to connect with hundreds or thousands of people every day.

    This means that your latest products, services and promotional deals could reach your potential customers

    several times per day, and in just a few seconds. E-mail marketing allows you to reach out and connect with your customers easily and effectively.

    E-mail marketing tactics are also very cost-effective. Sending out an e-mail is very cheap- especially when compared with other forms of small business marketing techniques such as Search Engine Optimization strategies and snail mail.

    Also, e-mailing marketing tactics have a distinct advantage over many other forms of small business marketing because they allow you to directly reach your potential customers.

    Sure, online viewers can find everything they want to know about your company by simply visiting your webpage, but they have to take the required action to get there.

    With e-mail marketing you are actually reaching out and contacting your customers without them having to do anything.

    Finally, e-mail marketing strategies have been proven to be a very effective way for small businesses to market themselves-

    If the tactics are implemented properly. This means that you can begin the process of developing an e-mail marketing campaign for your small business with the assurance that if you do it properly you will see results!

    This certainly explains why e-mail marketing strategies are so popular with many small and local businesses.

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  • Types of E-Mail Marketing

    There are 3 general types of e-mail marketing techniques that you can use.

    Each type can help you find and retain more customers.

    The first type of e-mail marketing is known as direct e-mail,

    Direct email marketing is just what it sounds like. This tactic refers to the practice of sending out direct promotional messages and advertisements to your customer’s email account.

    These messages may be announcements of special offers, great deals or sales.

    They may be used to spread the word about any new services your company is offering or new locations it can now serve.

    These e-mails will often have a ‘call to action’ included in them, which encourages the customer to take some sort of action to receive a promotional deal.

    This ‘call to action’ may include asking the viewer to sign-up for a service, visit your business’s home page or make a phone call.

    Basically, direct e-mails tell your customers what is happening with your business and all they have to do to see it is to open the e-mail.

    The second type of e-mail marketing is called retention e-mailing.

    Retention e-mails are designed not only to inform your customers about your business, but also to help create a long term relationship with them.

    Retention e- mails offer more than just promotions and advertisements; they also contain content that is valuable to the reader.

    These e-mails contain content that will entertain, inform and engage the reader, so that they will feel a connection with your small business.

    The most common form of retention e-mails used in e-mail marketing strategies is newsletters.

    The third e-mail marketing tactic is straight-up e-mail advertising,

    only you will be using e-mail content created by someone else.

    This means attaching your business’s advertisement to an e-mail or newsletter created by another company.

    You have probably received such an e-mail already- where another business is advertising on the top, bottom or sides of the e-mail.

    This can also be a very effective way to use e-mail marketing to enhance your small business’s advertising reach.

    How to Run a Simple E-Mail Marketing for Small Business | Everything you need to know 2

    How Can E-Mail Marketing Benefit Your Small Business?

    E-mail marketing campaigns can help your small business develop loyalty, awareness, trust and desire with its customers.

    It can be used to retain and engage your business’s existing customers and help you establish new customers at the same time.

    Here are some of the ways that a properly established e-mail marketing campaign can benefit your small business:

    1. E-mail marketing campaigns are very cost-effective.

    Direct marketing techniques require a decent amount of money to operate, mostly because you are generating ‘real’ content, such as a printed advertisement or newsletter.

    Then you will end up spending more money to send this ‘real’ content out to your customers via the postal mail.

    E-mail marketing on the other hand uses ‘electronic content’, which is much cheaper to produce, and sends it out to your customers electronically.

    Sending content electronically is much less expensive than sending it out in the real world.

    This means you can reach hundreds or thousands of your potential customers for a fraction of the costs associated with direct marketing techniques.

    2. E-mail marketing is targeted marketing.

    You can directly target specific customers with e-mail marketing.

    This means that you can focus on contacting people who are likely to want to receive your message, while wasting less time and money reaching out to those people who are not likely to want to hear from you.

    Again, this helps save your marketing department both time and money.

    3. E-mail marketing allows you to track data.

    Because e-mail marketing campaigns are done electronically it makes it very easy for you to track your data to determine how well your strategy is working.

    For example, it is easy for you to track how many viewers actually opened your e- mail, how many chose to unsubscribe to your e-mails, who forwarded your advertisements to someone else and who listed your e-mails as spam.

    All of this information can be collected quickly and easily from each of your potential viewers.

    This data tracking system makes it a lot easier for your marketing team to figure out which of their e-mail marketing tactics are producing results, and which are wasting time and effort.

    Once you know this information you can alter your marketing strategies to make them more effective.

    4. E-mail marketing can be automated.

    Once you have an idea of the kinds of content you wish to send out to your customers via your e-mail marketing strategy it is easy to automate the process. This means that you will

    be able to schedule e-mails and newsletters weeks or months in advance, which will make it much easier to create the desired content. You can also set up automated delivery, which will save you time, man-hours and money.

    5. E-mail marketing tactics are super fast!

    One of the best features of an e-mail marketing campaign is that it works really, really fast.

    You don’t have to wait days or weeks to see the results of your e-mail marketing campaign- results can be seen in seconds! Your business’s e- mails will instantly reach your customers and will provide up-to-date information and content.

    You will also be able to see the results of this marketing tactic almost right away E-mail marketing strategies help small businesses keep up-to-date with their customers and operate in ‘real time’.

    6. E-mail marketing techniques can boost revenue.

    Not only can e-mail marketing tactics help your business increase its sales and generate more revenue, but these tactics can do so in a time-tested and easily measurable way.

    This form of marketing can also generate sales through other channels. Create the right type of e-mail marketing strategy and avoid the dreaded ‘spam’ label and your company will see an increase in its revenue.

    After all, the more potential customers you can entice- the more sales and revenue you will receive!

    How to Run a Simple E-Mail Marketing for Small Business | Everything you need to know 3

    How to Run an E-Mail Marketing Campaign

    It is obvious why your small business should be using e-mail marketing strategies to increase its customer base, build brand awareness and increase revenue.

    However, there are both good and bad ways to use this marketing technique.

    It is very important that you learn the proper ways to implement an e- mail marketing strategy to avoid alienating your customers and being labeled as ‘spammer’.

    There are 3 basics that you must get right before you can expect your e-mail marketing campaign to begin showing results.

    These 3 basics include creating a list of people who will want to receive your business’s message, crafting that message so that it is not thought of as spam and creating a system that will get these messages into your viewer’s inbox.

    Once you have accomplished these 3 basics you can work on a number of more detailed and sophisticated tactics to improve your results.

    In the world of e-mail marketing there is always room for improvement.

    How to Run a Simple E-Mail Marketing for Small Business | Everything you need to know 4

    Getting Started

    To begin the process of creating an effective e-mail marketing program for your small business all you have to do is commit to doing so.

    For most business owners, the misconception that they have to be a ‘marketing expert’ in order to successfully implement an e-mail marketing campaign represents their biggest hurdle.

    E-mail marketing can be a whole lot easier than it sounds- as long as you get the basics right.

    Now that your business has made the commitment to creating an e-mail marketing strategy the next step is to begin consolidating your names for your outgoing e-mail list.

    Creating an e-mail list

    This will be the heart of your marketing strategy.

    You will need a list of names and e-mail addresses to begin with, so that you can start getting your e-mail marketing message out there.

    Odds are your business has a list of past and present customers.

    The first step is to gather together all of your names and contact information into one easily identifiable spot.

    The best way to organize and categorize your e- mail names list is to use a database.

    You don’t need a computer sciences degree to use a database- you can use Micros oft’s Excel Spread sheet or Mac’s Mactracker or anything else that you know how to operate.

    (Look up some database tutorials on YouTube for easy advice if you are not familiar with using a database.)

    Managing all of your names using a database makes it easy to see the e- mail addresses you already have and to add to the list as time passes and your business changes.

    Start with your company rolodex and create a list of previous, current and potential customers.

    Later on you can purchase or rent names and e-mail addresses to expand your marketing reach, but for starters go with consolidating your current and past customer lists.

    The next step is to locate the e-mail addresses of these customers.

    If you do not already possess these e-mail addresses here are some ways to go about getting them:

    Way1. Signup Sheets

    Create an e-mail signup sheet for your customers to provide you their e-mail addresses.

    A good way to do this is to offer a signup form at your store front and on your company’s website. Offer the customer something for giving you their e-mail.

    For example:

    You can say: “Sign up here to receive a free newsletter and great promotional deals!” Make sure this signup form as enough room for people to write out their long e-mail addresses and start with just their names and e-mails.

    If you ask for too much information right off the bat then you might discourage people from signing up.

    Way2. Privacy Concerns

    Privacy is EXTREMELY important to customers and without a good privacy statement you probably are not going to get many e-mail addresses.

    In order to run an e-mail marketing campaign, you MUST have the permission of the people you intend to send messages out to. Unsolicited e-mails sent to someone without their permission is known as SPAM.

    Spam filters on most e-mail inboxes will prevent these customers from seeing your unsolicited e-mails anyway, plus everyone despises spam.

    If you want people to respect your business’s brand and receive your e-mails, never, ever send out spam!

    Sending out spam will not only cause you to lose your customer base, but it will also result in a loss of your e-mail accounts and website hosting services.

    The repercussions of being a ‘spammer’ can be very high.

    This means that you must have the owner’s permission before you can send out any marketing or commercial e-mails to them.

    E-mail marketing campaigns will only be successful if they are based on permission.

    The re are ways to gain a customer’s permission.

    You can add a check box to your signup sheet or online purchasing page that reads: “Yes, I would like to receive promotional e-mails”.

    If they click the yes box then they have granted your company permission to send them marketing e-mails.

    You will also want to develop a strong privacy statement, so that your customers can be sure that you are not going to do anything bad or unethical with their e-mail address.

    This privacy statement should be clearly visible to your customers. It should be posted on the website, in your store and next to anything that asks for a customer’s e-mail.

    If you want more information regarding e-mail privacy you can check out some online resources such as www.privacy.org.

    Developing your e-mail marketing campaign

    Now that you have a list of customer names and have taken steps to receive their e-mail addresses and permission to send out messages to these addresses, you are ready to develop your e-mail marketing campaign.

    Remember that the goal of e-mail marketing is to deliver something of value to the reader, in order to gain their loyalty, their trust and to get them to purchase your goods or services.

    This means that you don’t want to overwhelm your customers with information, as this may cause them to unsubscribe from your program.

    You also do not want to send out too little content, or your customers may forget about your company. A proper e-mail marketing strategy requires that you find the balance between too much content and not enough.

    The quality of your marketing content also has to be high.

    One of the best ways to ensure that your customers consistently enjoy receiving your e-mails is to offer them a blend of different types of content delivered at various intervals.

    A good way to figure this out is to think of yourself and how you view your own e-mail inbox.

    Ask yourself some questions about what types and forms of content you like to read, and what kinds of content annoy or bother you.

    Here are some different forms and types of content that your company could deliver to its customers. Which types would best fit with your targeted customer base?

  • Informative news
  • Editorial content
  • Entertaining content such as anecdotes and jokes
  • Urgent product/service updates
  • Price changes
  • Recall information
  • Customer notifications regarding warranties, accounts or contracts
    Promotional deals
  • Order confirmations
  • Shipping confirmations
  • Up-selling messages
  • Personal messages such as birthday greetings
  • The goal is to offer e-mail content that is useful for the reader, encourages them to take more action and that helps them remain loyal to your company.

    Think about what you would want a company to send you to help you out. Think about informative and helpful content, maybe in the form of a newsletter that will provide something the reader wants for free. Think about what types of

    promotions and deals might actually get you to take an extra step and visit their webpage or store.

    Offer specific deals and promotions for loyal customers. Keep them coming back again and again. Target potential customers and give them a reason to become loyal customers.

    Once you have a good idea of how you want your e-mail marketing campaign to go, you can begin writing up individual e-mails.

    Composing e-mails for your marketing campaign

    Take the time to create really good marketing e-mails for your campaign.

    This is especially important during the initial stages, where viewers will have to decide whether or not your company e-mails are worth reading.

    Here are some tips for making your marketing e-mails worth reading:

    Tip1. Start with a new e-mail address to send outgoing messages.

    This means using an e-mail address that isn’t already in your customer’s address book. Make sure this address looks professional and not like a machine- generated e-mail account with tons of letters and numbers.

    Tip2. Pay attention to the words you place in the subject line.

    The subject of the e-mail is extremely important because it will determine if the reader will choose to open the e-mail or if they will automatically delete it. Don’t be too aggressive or overstated with your subject lines.

    Too many promotional terms, exclamation marks or capitalization in the subject line might get your e-mail categorized as spam. Be especially careful with how you use the term
    “free”.

    Tip3. Keep the content of your marketing e-mails relatively short and to the point.

    If the content is too wordy or too long odds are your readers will disregard it. Write a captivating first sentence to keep them reading and be sure to offer them something of real value. Make sure your content gets right to the point.

    Your viewer will probably only give your e-mail a few seconds of their time, so make sure what you wrote counts. Offer a promotion, a piece of news or a special offer. Then add some links to your website and a reason for the reader to click on this link.

    Tip4. Use a different e-mail for current customers.

    Treat your recurring customers special- make sure they know that they are respected and valued as customers. This will hopefully keep them coming back for more.

    Write up a specific e-mail for prospective customers and customers that you may have lost too. Make your e-mails look personalized.

    Test out your various e-mails before you send them out to your customers by sending to them to co-workers and friends, even yourself. This will help you make sure that your e-mails look right and are not being categorized as spam by inboxes.

    Tip5. Add a disclaimer at the bottom of your e-mails that tells the recipient why they have received the e-mail.

    It should read something like this:

    “You are receiving this e-mail because you subscribed to our service using this e-mail address. If you did not subscribe to this service or would like to be removed from our service, you can click on the unsubscribe icon locate d at the bottom of the page”.

    This is something that you must do in order to follow the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act), which was created to help control spamming.

    In order to comply with this law, you must also include the physical address of your company in your marketing e-mails.

    Here are a few more things that you must do in order to comply with the CAN-SPAM Act:

    Accurately identify your business and your routing information in the header information. Don’t use misleading “To” and “From” headers.

    Always identify your message as an advertisement. You can choose how you want to do this, but make sure that your e- mail can be clearly identified as an ad.

    Make sure that your business honors its opt-out program. If a customer asks to unsubscribe to your e-mail marketing service, make sure they are removed from your list.

    You must remove any opt-out clients within 10 days of the time they received the message and your opt-out service must be operation for at least 30 days after the e-mail was sent.

    Your company is responsible for adhering to the CAN-SPAM Act, whether it contracts out its e-mail marketing campaign or hires another company to manage it. So be sure that any outside help you receive is also following these guidelines.

    More than one person can be held liable for any violations of this act and a single e-mail violation could be subject to a penalty of up to $16,000.

    It is very important that your business’s e-mail marketing campaign adheres to the CAN-SPAM Act. To ensure that your strategies are lawful it is recommended that you review the law’s restrictions at the Bureau of Consumer Protection’s Business Center. Their website can be found at: http://business.ftc.gov.

    Broadcast Messages and Pre-Loaded Follow Up Messages

    There are two different types of e-mails that are used as part of an e-mail marketing campaign. These are broadcast messages and pre-loaded messages.

    Broadcast messages are one-time messages that will be sent to all of your customers at the same time. These messages contain the latest news and information about your company and are time-sensitive in nature.

    These messages may contain product recommendations, the latest promotions and deals and new product launch information. A weekly or bi-weekly newsletter is a good example of a broadcast message.

    Pre-loaded messages are most commonly used as part of an autoresponder system, where pre-written messages are sent out automatically to customers at regular intervals.

    These intervals can be every few days, once a week or several times per month. You will have to determine what amount is enough to keep your customers interested but not overwhelmed.

    Some e-mail marketers will send out very short and cryptic messages several times a day. These messages usually contain a mysterious or intriguing communication that urges the reader to continue following them.

    The point of pre-loaded messages is that they are pre-written with plenty of content and are ready to go.

    It is important that you create plenty of pre-loaded content to be used as part of your autoresponder program, usually several month’s worth.

    This content should also be useful, engaging and relatively short in length. These pre-loaded messages should not contain any time sensitive materials either, so that they can be sent out at any time.

    All of the products, services and promotions that you offer in your pre- loaded messages must still be available at the time of their release. Pre-loaded messages usually begin with an autoresponder message followed by lots of follow- up messages.

    A quality e-mail marketing program will make use of both of these types of messages.

    Pre-loaded autoresponder messages work very well with time-sensitive broadcast messages to keep your customers in tune with what is happening with your business.

    For example:

    Your customers could receive a pre-loaded autoresponder message every few days or so and an up-to-date newsletter once every two weeks.

    If they only received the autoresponder messages then they would not have the up-to-date knowledge and they may get bored with your e-mails.

    If they only received your broadcast messages once every 2 weeks, then they might forget about your company in the mean time.

    Sending out both pre-loaded autoresponder messages and broadcast messages will cover all of your bases.

    How to Run a Simple E-Mail Marketing for Small Business | Everything you need to know 5

    Sending Out Your Marketing E-Mails

    Once you have created your various marketing e-mails for your different customers, you are ready to begin sending them out. This is why you created a database of e-mail addresses.

    Most marketing e-mails have a lifespan of about 3 days before they are either read or deleted. You can choose to send out your e-mails at any time, but studies have shown that earlier days of the week, like Mondays and Tuesday are better, especially if you are sending e-mails to businesses.

    For weekend mailings to private homes you may want to send them out on Sunday. These days will most likely ensure that your e-mail will be read.

    Dealing with opt-out requests

    Remember that it is extremely important that you quickly handle all opt-out requests from your customers.

    The faster you respect your client’s wishes- the happier they will be. Even customers who choose to opt-out of your e-mails may still want to purchase your products, so it is important that you treat them well.

    The best practice for this is to collect all opt-out requests from all of your channels before you deal with them. These opt-out requests may come to your company via the telephone, e-mails, letters or in person.

    Take the time once or twice a week to update your e-mail contacts list with client’s who opt-out. This will ensure that these customers will no longer receive your marketing e-mails.

    Bounced messages

    As your e-mail marketing campaign moves ahead you will probably begin to experience bounced messages. These are returned e-mails delivered back to your inbox as “unde liver able ” .

    Be sure to collect all of your bounced messages every few days or so and update your database. This will ensure that you do not waste your time and energy sending out e-mails that will only come back to you.

    Here are some ways that you can attempt to collect the right e-mail addresses for bounced messages:

    Way1. Resend your bounced messages in about a month’s time. If the message was bounced because the recipient’s inbox was full they may get it this time.

    If you have the customer’s telephone number you may want to give them a call to let them know that the e-mail or newsletter they requested cannot be delivered to them. (Don’t make too many calls as your customers may be on a no-call list.)

    If you have the customer’s mailing address you may want to send them a postcard asking for a new e-mail address. Attach a returnable postcard or a link for your website where they can update their e-mail address.

    Follow-up e-mails

    It is important that you follow up with your e-mail customers, both for bounced e-mails and for received e-mails. You can choose to follow-up your e-mails with more e-mails, through phone calls or through snail mail.

    Most of the time you will send out your follow-up e-mails as part of your autoresponder program, so that your customers will receive automated e-mails that will keep them interested. The more times a customer sees your advertisements, the better the chance they will remember it.

    You can use terms like “last chance”, “just a few days left” and “offer ends soon” in your follow-up e-mails. Just remember that you are looking for the delicate balance of enough e-mails to keep the customer interested but not too much that they become annoyed with your company.

    Defining your results

    After a period of time you can begin to define your e-mail marketing results.

    You will have a list of e-mails your company has sent out and a list of how many of these e-mails were read, deleted and forwarded. You will know how many of your customers have asked to unsubscribe to your e-mails and how many customers have taken advantage of your offers.

    You may wish to write a special e-mail to certain customers to ask them if they liked receiving your e-mails and what you could do to improve your performance. The point is to be flexible with your e-mail marketing campaign.

    If a particular tactic isn’t working then alter your approach. Always be on the lookout for more e-mail addresses and more potential customers. Try new things. Learn from your triumphs and mistakes.

    Automated E-Mail Marketing Tools

    Managing your e-mail marketing mailing lists and sending out dozens of both pre-loaded and broadcast messages every week can be very difficult. This is why there are automated e-mail marketing tools or AEMTs.

    These are programs that automate the entire process of constructing letters, scheduling the sending out of messages, managing your e-mail address list and handling opt-outs.

    In short, an AEMT can make the entire e-mail marketing process much easier to manage.

    There are many of these automated programs available for purchase all over the web and there are several that are offered for free. A simple Google search will help you find these programs. Most small businesses elect to go with one of the 3 major AEMTs available.

    The 3 major AEMTs are MailChimp, AWeber and Constant Contact.

    All 3 of these automated tools offer message templates, automated mail delivery services and interfaces that allow you to control your own e-mail marketing strategy.

    They offer lots of functions, which means you will have to learn how to operate their options and tools. Tutorials can make the learning process much easier.

    Here is a brief rundown of the 3 major AEMTs:

    MailChimp is free to begin using, which makes it a popular choice for beginners to the world of e-mailing marketing. As long as your e-mail address list has fewer than 2000 people on it and you send out less than 12,000 e- mails each month, you can use MailChimp’s services for free.

    Above that amount and you have to pay a light monthly fee. Overall, MailChimp has a very user-friendly interface and makes the learning process easy. It also offers an external opt-in form, which allows you to make a more customized permission form. This form will then be hosted on the MailChimp website.

    MailChimp offers 3 on-site opt-in forms as well. As for creating your e- mails, MailChimp offers a very good line of templates and do-it-yourself creations in its Campaign Builder feature.

    The company also offers basic but helpful autoresponder management tools and a decent spam management filter known as the Inbox Inspector.

    Their tracking features are not as in-depth as Aweber’s, but they are still very helpful. MailChimp’s support team is helpful but somewhat limited.

    AWeber offers a 1 month trial period for $1, which is refundable if you do not like the service. Their interface is very powerful and places all of the information you need to know about your marketing strategy right in front of you on their dashboard.

    It offers plenty of form designs and letter templates for you to use when constructing your messages. All of these are highly customizable.

    AWeber also offers built-in opt-in forms for your customers to grant your business permission to send them e-mails. This built-in opt-in feature makes it

    very easy and fast for your customers to opt-in to your e-mails. Some users report difficulties when using AWeber’s text editor to create their e-mails, especially if they cut and paste their written e-mails from another program such as Microsoft Word.

    It does feature a good selection of e-mail templates for you to choose from, however. AWeber’s autoresponder management tools offer you the ability to really dive into the more sophisticated database management principles.

    AWeber’s spam management software reportedly has a 99% success rate, and features the Spam Score feature that allows you to judge whether or not your message will be listed as spam.

    Their tracking tools are some of the best in the business and make it very easy to track your strategy. Their support team is very helpful as well.

    Constant Contact also has an impressive delivery rate and is considered to be very user-friendly. It is blacklisted from military addresses however, which is something to consider if you want to market to this niche.

    They offer a 2 month free trial and their pricing guidelines are similar to both MailChimp and AWeber.

    You will also be able to create templates, track your marketing tactics and learn the ropes with webinars and training videos.

    All 3 of these automated e-mail marketing tools can vastly increase the success rate of your e-mail marketing strategy.

    All 3 are relatively close in price, meaning you can decide which one you want to use based on how much you like their interface and their design tools.

    You can generally count on all 3 to deliver your e-mails properly and to avoid the spam filters of your customers.

    For the e-mail marketer beginner who has a short e-mail list MailChimp is the best option. Their free service for users with less than 12,000 emails per

    month and fewer than 2000 e-mail addresses can last forever and still offers about 99% of the services paying customers get.

    MailChimp can also grow with you if your e-mail marketing campaign really takes off. Marketers who want to really dive into the more sophisticated and in-depth methods of e-mail marketing will probably want to go with AWeber.

    E-Mail Marketing Best Practices

    Here are some tips to ensure that your e-mail marketing campaign is as successful as possible.

    1. Pay attention to your e-mail’s preview

    About 69% of e-mail readers will decide whether to open your e- mail or delete it based on what is written in your subject line and your e-mail address.

    Always make sure to keep your sender name visible and easily recognizable. Avoid having your e-mail look like it was sent from a giant automated machine.

    The goal is to make your customers recognize your name so that they know who the e-mail is from. The more the reader trusts your company name the more likely they will open your e-mail.

    The subject line should clearly summarize the e-mails content, making the reader want to know more and therefore open the e-mail.

    2. Keep your e-mails readable

    Colorful images can be very useful for enhancing the look and feel of your marketing e-mails, but always make sure your e- mails are readable even without the images.

    Never put images that must be downloaded from the web. This is because a large amount of your readers will receive and read your e-mails via their mobile devices.

    If downloadable images don’t show up on mobile devices your text could look weird. If this happens your customer probably isn’t going to bother reading your e-mail. Use plain text in your e-mails because this will look good on every platform.

    3. Ensure a high delivery rate by avoiding spam

    You will want to maintain a high delivery rate for your e-mails in order to keep your customers interested. To do so you must take precautions so that you do not end up labeled as a spammer.

    This means checking with your e-mail service provider to make sure you are not sending out too many messages and avoiding the common spam indicators in your headings and subject lines. (Such as the words “free”, “$$ $ $” and “Y o u have won!!!! !” ) Don’t get labeled as a spammer!

    4. If possible, personalize your e-mails

    There is mail merging software that allows you to place the customer’s name into a mass generated e-mail. Research shows that seeing their name in an e-mail creates a feeling of knowing and trust in the customer, which increases the chance that they will open the e-mail.

    5. Use an automated e-mail marketing tool

    You can choose one of the top 3 AEMTs or you can choose from the hundreds of other companies that are available. The cost of these tools is well worth what you get in return.

    It is almost impossible to operate a large scale e-mail marketing campaign without these tools. It is harder to track your results without these tools as well.

    Make your e-mail content more personal too People like to connect with the businesses they use.

    If you can develop a personal relationship with your clients then odds are you will receive their trust, loyalty and repeat business.

    No one wants to read a computer generated e-mail, so put a little personality into it. Talk about your business’s goals, employees, charity contributions and other personal stuff. Add in content

    about your family, hobbies and passions if you want to. Develop a connection with your customers through your e-mail marketing campaign.

    Sample List of E-Mail Marketing Topics

  • “Announcing a new real estate listing” (Real Estate Company)
  • “Bring a friend to class week” (Dancing Studio Company)
  • “Buy 1 Get 1 Free Coffee All Week!” (Coffee House)
  • “See live owls up close this weekend” (Wildlife Shelter and Education Center)
  • “Check out our club all week risk free” (Gym)
  • “Get a free second pair of glasses when you purchase a new pair” (Eyeglasses Company)
  • “New Model Showcase” (RV Dealership Company)
  • “Dedicated Health Plans Available for All Families” (Health Care Insurance Company)
  • “Need a new look for your kitchen?” (Home Remodeling Company)
  • “Earn Energy Efficiency Tax Credits” (Window Company)
  • “Four new wines this week only” (Wine Shop)
  • “We pick up your old furniture for free” (Junk Removal Company)
  • “Brand Name Watches on Sale for Valued Customers” (Watch Company)
  • “JJ’s BBQ Unveils Its Hottest Sauce Ever!” ( BBQ Restaurant)
  • Conclusion

    When it is properly implemented, there are few things that can match the effectiveness of an e-mail marketing campaign.

    Your small business absolutely should be using these strategies to reach out to your customers in conjunction with organic SEO techniques and other traditional advertising methods.

    Contacting your customers through their e-mail is a great way to keep them informed and engaged with your business. It is also one of the most cost-effective advertising methods available today.

    As long as you take the proper steps to ensure that your outgoing messages are not being labeled as spam by both the customer’s inbox and by the customer themselves, you will enjoy success with this type of marketing.

    The hardest part of any e-mail marketing campaign is determining what is the right amount and frequency of messages. Once you have found this ‘marketing sweet spot’ you can enjoy almost constant contact with your customers.

    If your small business isn’t currently using an e-mail marketing strategy, then you could be missing out on tons of revenue and customer interest!

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    4 Comments

    4 Comments

    1. Danielle

      May 10, 2019 at 2:02 pm

      Information overload, but great information provided. Great work!

    2. D'ondra M Howard

      May 11, 2019 at 1:46 am

      I’ve been looking for some tips on email marketing. Thank you!

    3. Wes Lick

      May 19, 2019 at 3:42 pm

      I think this site has got some very fantastic info for everyone : D.

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    11 Growth Tactics for E-commerce Business and Data Driven Best Practices

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    11 Growth Tactics  for E-commerce Business and Data Driven Best Practices 6
      •Table of Contents
      •About SEMrush
      •SEMrush for Ecommerce
      •Introduction
      •Research Methodology
      •Research Results at a Glance
      •Technical SEO
      •Page Speed
      •Canonicalization
      •HTTPS Implementation
      •Crawl Budget
      •Internationalization
      •AMP for Ecommerce
      •Optimization of Images for Visual
      •Search and Conversion Rates
      •Schema Markup
      •Impulse Purchases vs. Well-Planned •Shopping
      •Attribution Models: Understanding the Value of Paid Traffic
    11 Growth Tactics  for E-commerce Business and Data Driven Best Practices 7

    Semrush

    About SEMrush

    SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing.

    Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any ecommerce industry to build, manage, and measure campaigns across all marketing channels.

    With more than 40 tools for search, content, social media and market research data for more than 143 countries, SEMrush is now a must-have solution for all companies serious about online.

    Here are other top Digit marketing tools use to drive more sales and traffic
    Solutions to Grow Your Business

    Ecommerce is a highly competitive environment.

    To surpass your competitors, you need to optimize your product pages thoroughly, set up ad campaigns with surgical precision and stay alert about customer reviews.

    The good news is that most of these tasks can be delegated to SEMrush tools.
    Simple Workflow

    Get All You Need to Boost Your Eсommerce
    Save your time and budget with 40+ tools in one package

    Introduction

    As we begin 2019 and approach the new year, we felt at this time it was essential to analyze the behaviour of ecommerce companies online, and to examine their SEO strategies.

    Competition online and in the SERPs has only intensified, and for businesses to succeed, it’s crucial that they’re aware of the strengths and weaknesses of their own marketing efforts, so they can continue to improve.

    To help you best evaluate your performance when compared to the competition, and flag common problems and areas for improvement across the board, we’ve utilized the SEMrush toolkit.

    This has allowed us to gather and analyse data from 8,000 ecommerce sites, including their online activity.

    Specifically, we looked at the following:

    • How ecommerce companies have optimized their sites for mobile – especially now that mobile is leading the way in search.

    • SERP features ecommerce businesses should take advantage of.

    • Backlink strategies ecommerce sites are using to help to win the best positions.

    • Technical SEO considerations that increase site speed and enhance user experience.

    • How ecommerce sites are successfully implementing AMP, and combining this with PWAs.

    • Optimization of images for visual search and conversion rates.

    • Schema markup for product pages that will improve site performance.

    • User buying habits, and how ecommerce sites can predict these patterns.

    • How to utilize the right emotional triggers to increase sales.

    • How to choose the attribution model that best represents the distribution of conversion value.

    It’s vitally important to keep your websites, and your SEO and PPC strategies up to date.

    This guide was written to help you do exactly that. Also every marketer is expect to use Facebook Messenger for Advertising,

    It wise to know the changes, upgrade and announcement about marketing campaign at the F8 Conference

    We hope that you find this data and the insights we’ve gleaned from it to be helpful in developing and improving your digital marketing and site development strategies moving forward into 2010.

    Research Methodology

    We started off with a sizable and wide-ranging set of data, gathered from more than 8,000 of the most visited ecommerce websites in countries including the US, the UK, Spain, Italy, Germany and France, among others.

    In order to avoid calculation errors, we didn’t collect data for countries where Google is a secondary search engine (China, Korea, etc.)

    The ecommerce sites in our research represent 13 different industry categories:

    *Sports & Recreation
    *Children
    *Food
    *Electronics
    *Health
    *Home & Garden
    *Clothing
    *Books
    *Furniture
    *Flowers
    *Jewelry
    *Music
    *Travel

    Using SEMrush data, we culled the following information for each category:

    • Total mobile and desktop traffic
    • Types of backlinks
    • Follow vs. nofollow backlinks

    For the ecommerce sites researched as a whole, our data analysis revealed:

    • The most common mistakes made on mobile versions of websites
    •Ecommerce SERP Features
    • Top anchor texts
    • Technical issues related to

    11 Growth Tactics  for E-commerce Business and Data Driven Best Practices 8

    Seo

    crawlability, HTTPS implementation, international SEO and page load speed

    • Canonicalization
    • Hreflang tags
    • AMP implementation
    • Image alt attributes
    • Schema markups implementation
    • Emotional triggers in ads
    • Most searched items on Black Friday

    * Total mobile and desktop traffic, AMP implementation: data collected for August 2018.

    * The most common mistakes made on mobile versions of websites, ecommerce
    SERP features, types of backlinks, follow vs. nofollow backlinks, top anchor texts, technical issues, canonicalization, hreflang tags, image alt attributes, schema markups implementation, emotional triggers in ads: data collected for October 2018.


    ***SERP features
    : SERP features change daily and correlate heavily with overall Google SERP volatility, hence we decided to only show the data for October 2018.

    Data here is based on the percentage of SERPs where this feature appears in top 20 results.

    **** Most searched items on Black Friday: data collected for November 2017.


    Research Results at a Glance

    When collecting and analyzing data from more than 8,000 of the top ecommerce sites online, we learned a great deal about the different factors affecting their success, including user behavior and what these sites are doing to get results across the board.

    Free Shipping is the most popular emotional trigger used to encourage purchasing.

    Key Takeaways


    1 Increase site speed.

    Your site loading speeds will impact user experience and your SERP rankings, so ensure that your mobile site is fast-loading.


    2. Add schema markups to your mobile site.

    This improves visibility in the mobile search engines.

    Use product schemas to present product information to interested customers quickly, add reviews and rating schemas to highlight testimonials and help you sell more.


    3. Prioritize mobile
    .

    More traffic is coming from mobile devices than desktop, and your site must be properly indexed to be competitive in the SERPs. Have a fully responsive site that is mobile-optimized.


    4. Pay attention to 4xx errors, slow loading speeds, and issues with mixed content.

    These significantly impact a site’s mobile performance in a negative way, and were the most common errors we found on the top ecommerce sites.

    5. Gaining featured snippets is a great tactic for ecommerce sites.

    To maximize your chances of appearing for the high-value and high-volume terms, ensure that your site has clear organized information architecture, and that subcategories have concise crawlable text that Google will be able to serve as a featured snippet.


    6. Share reviews on your product listings.

    When trying to boost visibility in competitive SERPs, reviews on product listings can give a website the edge, as positive ratings are known to increase click-through rates from search results.


    7. Optimize your images.

    By investing in excellent product photography and correctly optimizing images with keyword-focused alt tags, your images stand a better chance of appearing in the SERP image packs, and potentially increasing clickthroughs to your website.

    8. Pay attention to your competitors’ tactics and analyze which backlink types are most represented.

    By following their example, you will effectively grow and build a diverse backlink profile for your own site and stay competitive.


    9. Utilize hreflang tags to optimize your site for international SEO
    .

    They explain what language and territory content certain pages are targeting.

    Fewer than 20% of ecommerce sites currently have them in place, so if you’re targeting international audiences, you should be one of them.

    10. AMP is essential in helping web pages load faster on mobile devices.

    This is key to significantly improving user experience.

    Faster load times increase the likelihood that users will stay on your site, engage with it, and potentially purchase from it.


    11. Use emotional triggers like “free shipping” to create urgency and increase impulse purchasing.

    This can work for true impulse buyers, but also for those who have been researching your product and who are waiting for a deal to strike.

    12. Even with “impulse purchases”, customers are doing at least preliminary research to evaluate their options.

    They may decide on a whim to buy that PS4 on Black Friday, but they might also do a few quick searches to see who has the best deal instead of just purchasing on the first site they see.

    Having as much transparent information posted as possible will help win these customers.


    13. Choose the right attribution model.

    For most businesses, this will mean ditching the Last Click attribution model, as it fails to take account of all events leading up to the conversion, and thus doesn’t give an accurate portrayal.

    Using Linear or Position Based models will take multiple touchpoints into account and give you more accurate reporting.

    14. Offer product recommendations on your sites.

    Use internal linking and featured products sections to show visitors additional items they might like.

    This increases the likelihood that they’ll buy more than one item.

    11 Growth Tactics  for E-commerce Business and Data Driven Best Practices 9


    Desktop vs. Mobile Traffic

    Over the past few years, the “desktop vs. mobile traffic” debate has been prominent.

    We’ve known that mobile traffic has been increasing significantly in this time, but has it actually surpassed desktop traffic?

    We wanted to find out which kind of traffic ecommerce businesses were seeing more of, and whether this varied across different industries.

    Using SEMrush’s new Traffic Analytics, we evaluated overall ecommerce traffic, and compared mobile and desktop traffic for each specific industry.

    Our research clearly indicated that mobile traffic is dominating ecommerce overall, regardless of the individual industry or the country in which the searches originated.

    When we looked at 13 popular ecommerce categories all together, we found that mobile beat desktop in total traffic by approximately 46%.

    This trend is more prominent in some industries than others.

    The food industry was exceptionally high in mobile traffic, which makes sense as users are likely to search for “restaurant near me” when on the go, for example.

    But this does not mean that desktop traffic is irrelevant; the books industry still had 40.3% of its traffic coming from desktop users, and for the music industry that figure was 37.3%.

    Mobile clearly matters a great deal, but in certain industries substantial amounts of traffic are still coming from desktop users.

    Case Study: Why Mobile and Desktop Both Matter

    In research undertaken for this study, it was demonstrated that mobile traffic can account for as much as 75% of total traffic share.

    Mitrobe measured this against their ecommerce clients, to see if the results were similar.

    Kerry’s Fresh distributes fruit and vegetable boxes to homes and businesses across the East Midlands in the UK.

    Over the last six months, 50% of their total traffic came from mobile devices, compared to 41% from desktops, and 9% from tablets.

    However, while mobile users browsed the various products on offer, the number of visits they made to the basket and checkout pages were considerably lower than for desktop users.

    This was evident when Mitrobe compared revenue – 8.35% of total revenue over the last six months was generated from mobile users, whereas desktop users accounted for 86.29%.

    This is similar to another ecommerce powerhouse, Housing Units, a furniture and home decor company based in Manchester.

    While mobile traffic here was significantly higher than desktop (50.83% versus 26.27%), the amount of revenue generated by each channel was similar (35.75% for mobile, and 37.94% to desktop), showing that, proportionally, desktop users spend more than mobile viewers.

    It’s also worth pointing out that desktop and mobile traffic alone don’t make up the full 100% of traffic; 22.99% of traffic is coming from tablets, and 5.36% of sales came from tablets.


    How to Optimise for Mobile Traffic

    Both mobile and desktop channels are extremely important, and you’ll want to increase traffic from both.

    However, while you probably optimize your desktop site on a regular basis, your mobile version may be neglected.

    Let’s take a look at the main ways in which you can optimize your mobile channel, to increase traffic to your site.

    Increase your site speed

    In July 2018, Google confirmed that page speed will be a ranking factor for mobile searches.

    You can check your page speeds with Google PageSpeed Insights, and use Google’s Mobile Speed Scorecard to compare your mobile website with competitors.

    Increasing page speeds for your mobile site is similar to how it’s done for desktop.

    Google PageSpeed Insights can help you track what you need to change and will point out areas that can be improved, such as:

    • Optimising your images
    • Minifying your code
    • Reducing your number of redirects
    • Using browser caching

    Consider Implementing AMP

    Accelerated Mobile Pages (AMP) help to load your mobile website’s pages as quickly as possible, which in turn helps you to rank higher on Google’s search results, driving more traffic to your website.

    For ecommerce sites, implementing AMP on your homepage and product pages will enable them to load almost instantaneously.

    If you have a WordPress site, you can set up AMP easily with the official plugin.


    Include all information

    In the past an ecommerce company might have had a mobile site that was just a stripped-back version of its desktop site.

    Today this won’t help you. To build your mobile traffic you need to make sure that all the information found on your desktop website is included on your mobile website, such as:

    • Content: This should be SEO optimized with relevant keywords and internal links, and include images, alt text and videos.

    • Meta Data
    • Structured Data
    • Hreflang Tags

    If your mobile website is on a separate host, you’ll need to ensure your server has the capacity to handle the increased crawl rate.

    Add Structured Data

    Adding structured data to your mobile website through schema.org can help to make your products more visible on the mobile SERPs.

    Rich snippets will highlight important information about your products, which can help to increase your mobile traffic.

    We would recommend adding the following rich snippets to your ecommerce mobile site:

    • Product Schema: This indicates to Google that it’s a product page, and will show basic information such as brand, color, material and model.

    • Reviews and Rating Schema: Testimonials can help to sell a product, and this will highlight your credibility and trustworthiness.

    • Price Schema: This makes it easier for browsers to see how much your products cost, before they decide to click through.

    • Product Availability Schema: This will let users know if you’re out of stock of the prod uct they want to purchase.

    This can help to reduce your soft bounces if users are clicking off your website because the product they wanted to buy is out of stock.

    11 Growth Tactics  for E-commerce Business and Data Driven Best Practices 10

    What It Means to You as a Marketer

    Marketers need to embrace the fact that mobile now dominates search traffic, and that their sites must be adapted if they haven’t been already.

    This doesn’t mean that desktop is irrelevant; it’s not, many purchases are still being made from desktops.

    But most ecommerce businesses have incredible desktop sites and barely functional mobile ones.

    You should make it a priority to have a fully responsive, mobile-optimized site that’s ready to take on all that mobile traffic.

    To improve your ranking in the mobile SERPS, you should:

    1. Increase site speed.

    Your site loading speeds will impact user experience and your SERP rankings, so ensure that your mobile site is fast-loading.

    1. Check your current site performance with Google PageSpeed Insights, and use their Mobile Speed Scorecard to see how you stand up against competitors.

    2. Don’t create a “poor man’s” version of your desktop site.

    This was a strategy that businesses could get away with in the past, offering reduced, lower quality sites with less information on the mobile versions.

    Your content should be optimized for mobile, but your mobile site shouldn’t be lacking anything, including metadata, internal links, and SEO optimisation.

    3. Add schema markups to your mobile site using schema.org to improve visibility in the mobile search engines.

    Use product schemas to present product information to interested customers quickly, and reviews and rating schemas to highlight testimonials and help you sell more.

    4. Implement Accelerated Mobile Pages (AMP) on your site, which will increase the page loading speed and improve your ranking in the SERPs.

    5. Remember to continually update your mobile site just as you do your desktop site.

    This is something many marketers overlook, even though mobile best practices have changed more rapidly than desktop best practices in recent years.


    Mobile-First Indexing of Ecommerce Sites

    Mobile-first indexing has been a popular topic over the past few months.

    We’ve seen a lot of articles on the subject, discussing how it may impact site appearance in search results.

    It’s important though not to confuse mobile-first indexing with ranking – remember the basics of indexing and ranking when it comes to this topic.

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    Digital Marketing Sales skills every Business owner must know

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    Digital Marketing Sales skills every Business owner must know 11
    Digital Marketing Sales skills every Business owner must know 12

    Digital marketing skills

    There are a lot of different ways to approach sales, but they all tend to rely on the same skill set.

    Note that these are skills, not talents: talents are inborn, but skills are learned.

    Anyone can learn to be an effective salesperson, and good salespeople can become great ones by honing the following sales skills.

    1. Maintaining Self-Confidence

    This is the most important skill a salesperson can cultivate.

    Why? Because all the other skills are based on persistence.

    If you have every other sales skill listed below, but you give up at the first hint of a “no,” then you’ll never have a chance to use those skills.

    The first time you speak to a prospect, they might not want to talk to you because they’re having a bad day… but if you call back a week later, they’ll be eager to buy.

    2. Self-Confidence

    Self-confidence doesn’t end with persistence; if you believe in yourself and your product, your prospects will be inclined to believe as well.

    Self-confidence will also incline you towards a more assertive closing approach, which is vital to your selling success.

    3. Good Listening

    Most salespeople are natural talkers.

    Unfortunately, even a great speaker will only get so far without a little listening.

    Taking the time to ask your prospect questions and listen to the answers shows respect for them, and gives you a clearer idea of what they want.

    So how can you tell if you’re doing enough listening? The next time you cold call a prospect, ask an open-ended question and then hit the mute button and leave yourself muted for at least a minute (or until you are sure the prospect is finished).

    By forcing yourself to be quiet, you will notice right away how strong your urge is to jump in and say something before the prospect has stopped talking.

    4. Persuasiveness

    Emotion plays a major role in sales.

    There’s an old saying that “features tell, benefits sell.”

    Features are the facts about your product or service; benefits are their emotional connotations.

    For example, a 0% interest rate on a credit card is a feature… being able to save money while buying the things you need is a benefit! Persuasiveness is the skill that allows you to convey these emotions to the customer.

    If you can make your prospect feel how great it will be to own your product and how much their life will be improved when they have it, you can sell it to them.

    5. Building Strong Relationships

    This sales skill is just as important to a salesperson’s business life as it is to their personal life.

    Building and maintaining healthy relationships is the key to developing a strong network.

    And networking will allow you to reach far, far more prospects than you could manage on your own.

    Remember the theory of “Six Degrees of Separation?” Let’s say you’re trying to reach the decision maker at a major company, but you don’t know anyone who works there.

    A call or two to your network contacts yields someone who knows someone who works for your target; armed with that person’s name and direct phone number, you now have access to the prospect.

    6. Self-Motivating

    Even the best salesperson is a work in progress.

    You can always find a way to develop your skills, work on your pitch, and learn more about the products and services you sell.

    But the drive to constantly improve yourself has to come from within.

    Your manager might direct you to make some changes if your sales start to plummet, but if you are constantly working to become a better salesperson, you can start working on the issue before it affects your numbers.

    Digital marketing is a broad field that encompasses a variety of career titles, from social media managers, to media planners, to ad buyers, and many more.

    What all these positions have in common is the use of digital media, either web or mobile, to either reach out to customers or collect data about them—or both.

    Although the technical skills and soft skills will vary depending on the position, there is a core skill set valued by all.

    Digital marketing, in general, requires expertise with web platforms, strategy, and design, though the field also demands the oral and written communication skills used in traditional marketing.

    How to Use Skills Lists ?

    There are a number of ways to use a skills list. You can check to see whether the required skill set for a given job makes the position a good match for you, you can get a sense of what skills you still have to acquire, or you can check for skills you already have but may not have realized are important.

    Then, when you go to apply for a job, you can use the names of these skills as keywords in your resume or other application materials.

    Use your cover letter to further highlight some of your relevant skills, but be prepared to give examples of times you embodied these abilities.

    Your interviewer is likely to ask.

    Of course, hiring managers vary in what they look for, even for very similar positions in the same industry, so make sure you read each job description carefully so you can adjust your application materials before applying.

    Top Digital Marketing Skills

    The following list is not exhaustive, but does explore some of the core skills digital marketers rely on.

    The more of these you can master, in addition to whatever other relevant skills you possess, the more in-demand you will be.

    • Analytics

    Using electronic media makes it possible to collect huge amounts of information, but these data are useless if not properly analyzed. While you need not perform these analyses yourself, you do need to understand how they work and how to interpret the results.

    This information is key to creating and implementing effective campaigns – and you can use these numbers to demonstrate to clients exactly how much difference your services make in terms of your bottom line.

    • SEO Ability

    SEO stands for search engine optimization, and it refers to various ways that you can make web content more appealing to search engines.

    Many people find the companies they do business with through internet searches, and most choose the company whose website comes up at or near the top of the list.

    At the top of the list is where you want your client to be.

    Because search engine algorithms are continually changing, SEO must constantly change, too, and so companies that can afford it hire SEO experts in addition to more generalized marketing staff. But even if you are not that expert, you should still know the basics of SEO, so you can understand what your team-mates are doing.

    • Design and Coding

    Just as not all marketers need to be experts in SEO, not all need to be able to do the digital design work necessary to create a visual ad, website, coupon, or other element.

    Other people on your team can do that. But you do need to have a basic understanding of how these images are created, and you do need to be able to discuss visual design ideas in order to participate in the work of the team.

    The same goes for coding.

    You must at least be familiar with HTML, so that you can discuss ideas with your team-mates fluently.

    • Content Creation

    In digital marketing, content may be text-based, image-based, video, or even audio only, as in podcasts.

    Your job will be to make sure that content is engaging, professional quality, and on-message. Most marketers specialize, so you may or may not be a writer or a video director yourself, but you do need to understand what professionalism means in all media.

    Know your way around WordPress, and other content management systems. Understand video editing.

    Understand which medium will make your message stand out.

    List of Digital Marketing Skills

    A – C

    • Ability to Meet Deadlines
    • Adaptability
    • Adobe Illustrator
    • Assessing the Effectiveness of Digital Marketing Campaigns

    • Attention to Detail
    • Collaboration
    • Compiling Target Lists for Email Marketing Campaigns

    • Composing Company Releases to Stimulate Blogger Activity

    • Composing Email Marketing Pieces
    • Conducting Meetings
    • Controlling Costs Per Lead Generated
    • Countering Damaging Brand References in Social Media

    • Creativity
    • CSS
    • Cultivating Relationships with Bloggers

    D – N

    • Decision Making
    • Developing Online Marketing Strategy
    • Editing Content
    • Evaluating New Technology Tools for Digital Marketing

    • Following Emerging Trends in Digital Marketing

    • Generating Reports for Management regarding Digital Marketing Activity

    • Google Analytics
    • HTML
    • InDesign
    • Java Script
    • Mathematical
    • Microsoft Excel
    • Multitasking
    • Negotiating Digital Media Packages

    O – R

    • Organizational
    • Photoshop
    • Pitching Digital Marketing Proposals to Internal or External Stakeholders

    • Planting Stories within Social Media
    • PowerPoint
    • Presentation
    • Problem Solving
    • Producing Promotional Videos
    • Project Management
    • Recognizing Seasonal, Daily and Monthly Trends in Viewer Traffic
    • Research

    S – Z

    • Search Engine Optimization
    • Selecting the Optimal Online Media for Campaigns

    • Storytelling
    • Structuring Test or Beta Digital Marketing Initiatives

    • Supervising Creative Staff
    • Tailoring Marketing Pitches towards Target Demographics

    • Taking Initiative
    • Teamwork
    • Thriving in a Results Driven Role
    • Time Management
    • Tracking Consumer Reactions and Conversations within Social Media

    • Utilizing Content Management Systems
    • Verbal Communication
    • Working Independently
    • Writing Copy for Ads

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    What is the first thing to do | Before you can start making money online

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    What is the first thing to do | Before you can start making money online 13
    What is the first thing to do | Before you can start making money online 14

    Make money online

    It quite obvious, that people just go online on the Internet looking for ways to make money online without knowing their way forward.

    Making money online, It a bit tough due to the high rate of scam and in addition, there are lot of online earning programs that are country specific and requires participation of members of specific countries.

    However, the few online making money opportunity available for participation not all but majority requires a PayPal Account for withdrawal of the money earned.

    This Beck the question What is the first thing to do, Before you can start Earning money online.

    Answer

    The first thing to do is to create a verified working PayPal account that can be able to withdraw your PayPal fund.

    This is due to the fact that Paypal is the most popular means of making payment online.

    How can you create a verified PayPal Account that can be able to send and receive money

    It is quite strategic to create a PayPal account, it differs with different locations.

    It not what you think it is, which is merely downloading the PayPal Apk from Google play store, following the sign up procedures.

    It obvious that such PayPal accounut cannot be able to withdraw your PayPal fund into your local bank account in most African countries precisely.

    So How do You Go About it?


    THE REQUIREMENTS FOR CREATING A VERIFIED PAY PAL ACCOUNT.

    If you find yourself in locations where you cannot withdraw your PayPal funds.

    here are is a way of setting up your Paypal account that can enable you withdraw your PayPal money.

    1. Get a cybercafé that has a foreign IP Address.

    Don’t try to use a proxy website like www.vtunnel.com, www.ninjacloak.com, www.indirectconnection.com or even software.

    PayPal now has a superior mechanism in place that detects all of that.

    Their security system will tell you that you can’t access their website using a proxy server.

    2. An email address. A free email like yahoo or gmail is fine.

    3. A liberty reserve account.

    You can easily open one now at www.libertyreserve.com. A non-European address.

    Those are the 3 basic requirement you need to create a verified PayPal.

    Next, all you need to do is to get this Ebook, which graphically shows the step by step procedures on setting up your verified PayPal account.


    How you can get the Ebook

    What is the first thing to do | Before you can start making money online 15

    PayPal Account Opening Ebook

    For those who want to get this Ebook by ©Segun Oloye, fill in the form below and it will be delivered to your mail

    The E-book is free so

    What is the first thing to do | Before you can start making money online 16

    After creating the Paypal account how can one make money online?

    Now, creating a PayPal account don’t guarantee that you will start making money online.

    But there are lot of ways to make money online, it all depend on your skills, time and other factors.

    You cant start making huge money through the following ways;

    1.1. Affiliate Marketing

    Affiliate marketing means becoming affiliate with any online advertiser and promote their product so that whenever someone makes a free signup or purchases form the advertiser’s website then he/she gets the commission.

    You will find hundreds of best affiliate programs where you can signup as an affiliate.

    Millions of people around the world are earning money from many top affiliate network like

    *Amazonn
    *Ebay
    *Clickbank
    *Peerfly
    *Cj.com

    Check this Ideal guide to make money with Peerfly Affiliate program, where you don’t have to sell, buy or pay for anything before earning


    The three basic steps of affiliate marketing

    *You recommend a product or service to people ( your followers or people you know).

    *Some of those people purchase the product or service based on your recommendation.

    *You get paid a commission for those purchases.


    2. Online survey jobs

    Paid survey are one of the way to make some extra money for sharing your thoughts and suggestions to review about a product or services, whether it may be a New dress or cosmetics, or Blankets or washing liquids.

    Paid surveys are the best online jobs without investment and for people who want to make some extra cash working 2-3 hours from home or office.

    Do Paid Survey Really Pay?

    Paid Survey websites have really grown in popularity.

    There are more sites being launched as even you read this.

    Each of them guarantees they have the best paying survey program.

    But not every site can be the best paying site, and you will need to do a bit of research on these sites before you decide to sign up with any.

    If you choose the right programs you can definitely make some cash.

    You already know that you will get rich by joining a few site that pay for your opinions.

    You may make a bit of money and that is fine.

    You will need to Join as many survey sites as possible to increase your income opportunities.

    Some of these sites do ask you to upgrade to a higher level of surveys for a fee.

    I would advice you this right away.

    Try all of the free sites before you pay for anything.

    If possible don’t pay for anything.

    You will most probable find that you will not need to pay anyone a thing to make money with paid surveys.

    In order to avoid all scams, just remember one little but very important thing.

    If you see and online money making opportunity where you are promised to earn a lot of money, but you first have to pay some feedback in order to start Earning, be very cautious in dealing with such money making opportunities.

    Top Ten Paid Survey List

    Listed below are my top 10 favorite site for paid Survey, note that some may be country specific

    *Survey Savvy:
    *Areas of participation: International
    *Mysurvey.com
    *Areas of participation: US, UK, Canada
    *3 Greenfield Online
    *Areas of Participation: United States, Canada
    *Opinion Outpost
    *Areas of participation: US, Canada
    *Global Test Market
    *Areas of participation: International
    *Consumer Opinion Panel (ACOP)
    *Areas of participation: International
    *Buzz Back Marker Research
    *Areas of participation: US, UK, Canada, Australia
    *(Light Speed Consumer: More than 30 countries
    *The Harris Poll Online

    2.3, Get paid to complete tasks & offers

    Get paid to complete offers or GPT is another concept similar to ad clicking jobs where you earn extra $200+ by working 15-30 minutes daily.

    In this online job, you need to work on various tasks like signup on a website, playing games, participating in a form, completing small surveys, watching video etc.

    Although there are many GPT (get paid to ) sites where you can get paid to take online surveys and complete different tasks but working on best GPT sites will ensure you do not waste your time and get paid promptly for taking surveys and many simple offers.

    GPT sites are a complete package where you can earn money by completing many other offers. Here are the sites

    *Clixsense
    *Swagbucks
    *PrizeRebel
    *CashCrate
    *TreasureTroper


    4. Earn with Digital Marketing

    These are dozens of things you can do in digital marketing and make money from home.

    Some of the popular ways are SEO, social media marketing, content marketing and lot more of them.

    You can learn SEO or social media marketing or get training from a local institute.

    Then you can provide SEO or social media marketing services online.

    You ou can even handle Twitter, Facebook or Instagram account for celebrities or rich people and earn handsome monthly checks.


    How do you start

    first you have to know about digital marketing, read about it stay abreast of all the news.

    Then you have to focus on the specialization. it means which job you are going to choose.

    understand the business and take a plunge.

    Here are top 3 jobs that you can find in digital marketing

    *Digital Marketing Manager.

    Digital marketing manager is on the top of the pyramid. you will be leading the digital marketing team and others will work under your guidance.

    here you need an experience of at least 3 to 5 years before you reach to this position.

    The salary depend upon company to company but normally you can expect around $70,000 to $90,000 a year.

    *Social media Marketing

    The second most important job in digital marketing is social media managers or marketers.

    Both are the same, you may already know that social media is all about Facebook, Twitter, Snapchat and the rest of them.

    Here, you have to engage with your customers and build a relationship with them.

    Social media is all about attracting customer base which is lot younger.

    You need an experience of 1 to 2 years and salary can be anything between $40,000 and $60,000 depending upon your performance.

    *Content marketing

    Content marketing managers are responsible for managing contents like blogging, sales page, copywriting, writing ebooks, videos, email communication and lot more.

    Here, you work under the digital marketer. Content marketers usually manage a team of content writers but at times they work alone.

    Right now most of the content marketers are freelancers who work from their home and they report directly to the content marketing managers.

    In addition, you do not need a particular educational qualification, however you need to have good writing and editing skills.

    A content marketing manager can easily make up to $40,000 to $50,000 a year.

    5. Earn form a Blog

    Blogging is one of the lucrative ways to earn money online.

    if you can do it properly. Blogging is nothing but creating your own websites and share something useful stuffs frequently.

    Before creating a blog, you must choose a niche or subject on the basic of it you should think what you can write in your blog which will bring the visitors (Traffic).

    Because without traffic you can not earn money.

    First discover the area of your specialty and find specific topic according to that.

    Once you choose the topic then research more before creating an article. we have provided a super guide on how to go about blogging for first timers you can check it out How to Start a Blog Business

    Blogging is something that requires patience, persistence and discipline.

    It may mean writing everyday for over a year before you really start to see any money from it.

    There are exceptions to the rule, but from my dealings with bloggers, it seems to be pretty common to spend one or even 2 years building your blog, your brand and your authority, before making any serious amount of money.

    Some people argued that you can make money without a lot of traffic and while that is true in some circumstances, and that mostly for people who has several expertise skills.

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