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How to Run a Simple E-Mail Marketing for Small Business | Everything you need to know

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Are you curious about e-mail marketing strategies? You may have heard that e-mail marketing can be used very effectively to promote your small business, but have no idea how this process actually works.

The good news is that e-mail marketing strategies are not really very complicated and can easily be used by just about anyone.

Every small business owner should be implementing them into their advertising plans.

E-mail marketing offers one of the best advertising returns for the money spent. Based on the research performed by several different marketing firms over the past 5 years, e-mail marketing strategies can produce an average of $45 of revenue for every $1 spent.

That’s an extremely cost-effective form of advertising!

This form of advertising is being used by hundreds of thousands of companies all over the world.

If your small business hasn’t joined the movement then you could be missing out on revenue, customers and brand recognition.

Like all things in small business, you have got to start somewhere. Now is the time to begin your company’s e-mail marketing campaign. This report will get you started quickly and easily.

What is E-Mail Marketing?

E-mail marketing is not a complicated subject. In general it means to incorporate the use of e-mails in your small business’s marketing strategy.

It is essentially the same thing as sending out newsletters, mailers and coupon books via snail mail, only it occurs via electronic mail.

Almost all of your customers use e-mail as a form of communication, meaning that you could be directly contacting these customers every day!

There are many ways that you can use e-mail marketing strategies to market your company and your services to your customers.

You can use e-mail marketing to reach potential customers on their private computers or you can use these strategies to market your business in public venues.


Here are some examples of e-mail marketing tactics:

  • Direct promotional e-mails
  • E-mails to new customers
  • E-mails to existing customers Customer loyalty offers
  • E-mail advertisements and marketing messages.
  • E-mail marketing strategies are very popular with small businesses today for several reasons.

    First, e-mail marketing allows you to connect with hundreds or thousands of people every day.

    This means that your latest products, services and promotional deals could reach your potential customers

    several times per day, and in just a few seconds. E-mail marketing allows you to reach out and connect with your customers easily and effectively.

    E-mail marketing tactics are also very cost-effective. Sending out an e-mail is very cheap- especially when compared with other forms of small business marketing techniques such as Search Engine Optimization strategies and snail mail.

    Also, e-mailing marketing tactics have a distinct advantage over many other forms of small business marketing because they allow you to directly reach your potential customers.

    Sure, online viewers can find everything they want to know about your company by simply visiting your webpage, but they have to take the required action to get there.

    With e-mail marketing you are actually reaching out and contacting your customers without them having to do anything.

    Finally, e-mail marketing strategies have been proven to be a very effective way for small businesses to market themselves-

    If the tactics are implemented properly. This means that you can begin the process of developing an e-mail marketing campaign for your small business with the assurance that if you do it properly you will see results!

    This certainly explains why e-mail marketing strategies are so popular with many small and local businesses.

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  • Types of E-Mail Marketing

    There are 3 general types of e-mail marketing techniques that you can use.

    Each type can help you find and retain more customers.

    The first type of e-mail marketing is known as direct e-mail,

    Direct email marketing is just what it sounds like. This tactic refers to the practice of sending out direct promotional messages and advertisements to your customer’s email account.

    These messages may be announcements of special offers, great deals or sales.

    They may be used to spread the word about any new services your company is offering or new locations it can now serve.

    These e-mails will often have a ‘call to action’ included in them, which encourages the customer to take some sort of action to receive a promotional deal.

    This ‘call to action’ may include asking the viewer to sign-up for a service, visit your business’s home page or make a phone call.

    Basically, direct e-mails tell your customers what is happening with your business and all they have to do to see it is to open the e-mail.

    The second type of e-mail marketing is called retention e-mailing.

    Retention e-mails are designed not only to inform your customers about your business, but also to help create a long term relationship with them.

    Retention e- mails offer more than just promotions and advertisements; they also contain content that is valuable to the reader.

    These e-mails contain content that will entertain, inform and engage the reader, so that they will feel a connection with your small business.

    The most common form of retention e-mails used in e-mail marketing strategies is newsletters.

    The third e-mail marketing tactic is straight-up e-mail advertising,

    only you will be using e-mail content created by someone else.

    This means attaching your business’s advertisement to an e-mail or newsletter created by another company.

    You have probably received such an e-mail already- where another business is advertising on the top, bottom or sides of the e-mail.

    This can also be a very effective way to use e-mail marketing to enhance your small business’s advertising reach.

    How to Run a Simple E-Mail Marketing for Small Business | Everything you need to know 1

    How Can E-Mail Marketing Benefit Your Small Business?

    E-mail marketing campaigns can help your small business develop loyalty, awareness, trust and desire with its customers.

    It can be used to retain and engage your business’s existing customers and help you establish new customers at the same time.

    Here are some of the ways that a properly established e-mail marketing campaign can benefit your small business:

    1. E-mail marketing campaigns are very cost-effective.

    Direct marketing techniques require a decent amount of money to operate, mostly because you are generating ‘real’ content, such as a printed advertisement or newsletter.

    Then you will end up spending more money to send this ‘real’ content out to your customers via the postal mail.

    E-mail marketing on the other hand uses ‘electronic content’, which is much cheaper to produce, and sends it out to your customers electronically.

    Sending content electronically is much less expensive than sending it out in the real world.

    This means you can reach hundreds or thousands of your potential customers for a fraction of the costs associated with direct marketing techniques.

    2. E-mail marketing is targeted marketing.

    You can directly target specific customers with e-mail marketing.

    This means that you can focus on contacting people who are likely to want to receive your message, while wasting less time and money reaching out to those people who are not likely to want to hear from you.

    Again, this helps save your marketing department both time and money.

    3. E-mail marketing allows you to track data.

    Because e-mail marketing campaigns are done electronically it makes it very easy for you to track your data to determine how well your strategy is working.

    For example, it is easy for you to track how many viewers actually opened your e- mail, how many chose to unsubscribe to your e-mails, who forwarded your advertisements to someone else and who listed your e-mails as spam.

    All of this information can be collected quickly and easily from each of your potential viewers.

    This data tracking system makes it a lot easier for your marketing team to figure out which of their e-mail marketing tactics are producing results, and which are wasting time and effort.

    Once you know this information you can alter your marketing strategies to make them more effective.

    4. E-mail marketing can be automated.

    Once you have an idea of the kinds of content you wish to send out to your customers via your e-mail marketing strategy it is easy to automate the process. This means that you will

    be able to schedule e-mails and newsletters weeks or months in advance, which will make it much easier to create the desired content. You can also set up automated delivery, which will save you time, man-hours and money.

    5. E-mail marketing tactics are super fast!

    One of the best features of an e-mail marketing campaign is that it works really, really fast.

    You don’t have to wait days or weeks to see the results of your e-mail marketing campaign- results can be seen in seconds! Your business’s e- mails will instantly reach your customers and will provide up-to-date information and content.

    You will also be able to see the results of this marketing tactic almost right away E-mail marketing strategies help small businesses keep up-to-date with their customers and operate in ‘real time’.

    6. E-mail marketing techniques can boost revenue.

    Not only can e-mail marketing tactics help your business increase its sales and generate more revenue, but these tactics can do so in a time-tested and easily measurable way.

    This form of marketing can also generate sales through other channels. Create the right type of e-mail marketing strategy and avoid the dreaded ‘spam’ label and your company will see an increase in its revenue.

    After all, the more potential customers you can entice- the more sales and revenue you will receive!

    How to Run a Simple E-Mail Marketing for Small Business | Everything you need to know 2

    How to Run an E-Mail Marketing Campaign

    It is obvious why your small business should be using e-mail marketing strategies to increase its customer base, build brand awareness and increase revenue.

    However, there are both good and bad ways to use this marketing technique.

    It is very important that you learn the proper ways to implement an e- mail marketing strategy to avoid alienating your customers and being labeled as ‘spammer’.

    There are 3 basics that you must get right before you can expect your e-mail marketing campaign to begin showing results.

    These 3 basics include creating a list of people who will want to receive your business’s message, crafting that message so that it is not thought of as spam and creating a system that will get these messages into your viewer’s inbox.

    Once you have accomplished these 3 basics you can work on a number of more detailed and sophisticated tactics to improve your results.

    In the world of e-mail marketing there is always room for improvement.

    How to Run a Simple E-Mail Marketing for Small Business | Everything you need to know 3

    Getting Started

    To begin the process of creating an effective e-mail marketing program for your small business all you have to do is commit to doing so.

    For most business owners, the misconception that they have to be a ‘marketing expert’ in order to successfully implement an e-mail marketing campaign represents their biggest hurdle.

    E-mail marketing can be a whole lot easier than it sounds- as long as you get the basics right.

    Now that your business has made the commitment to creating an e-mail marketing strategy the next step is to begin consolidating your names for your outgoing e-mail list.

    Creating an e-mail list

    This will be the heart of your marketing strategy.

    You will need a list of names and e-mail addresses to begin with, so that you can start getting your e-mail marketing message out there.

    Odds are your business has a list of past and present customers.

    The first step is to gather together all of your names and contact information into one easily identifiable spot.

    The best way to organize and categorize your e- mail names list is to use a database.

    You don’t need a computer sciences degree to use a database- you can use Micros oft’s Excel Spread sheet or Mac’s Mactracker or anything else that you know how to operate.

    (Look up some database tutorials on YouTube for easy advice if you are not familiar with using a database.)

    Managing all of your names using a database makes it easy to see the e- mail addresses you already have and to add to the list as time passes and your business changes.

    Start with your company rolodex and create a list of previous, current and potential customers.

    Later on you can purchase or rent names and e-mail addresses to expand your marketing reach, but for starters go with consolidating your current and past customer lists.

    The next step is to locate the e-mail addresses of these customers.

    If you do not already possess these e-mail addresses here are some ways to go about getting them:

    Way1. Signup Sheets

    Create an e-mail signup sheet for your customers to provide you their e-mail addresses.

    A good way to do this is to offer a signup form at your store front and on your company’s website. Offer the customer something for giving you their e-mail.

    For example:

    You can say: “Sign up here to receive a free newsletter and great promotional deals!” Make sure this signup form as enough room for people to write out their long e-mail addresses and start with just their names and e-mails.

    If you ask for too much information right off the bat then you might discourage people from signing up.

    Way2. Privacy Concerns

    Privacy is EXTREMELY important to customers and without a good privacy statement you probably are not going to get many e-mail addresses.

    In order to run an e-mail marketing campaign, you MUST have the permission of the people you intend to send messages out to. Unsolicited e-mails sent to someone without their permission is known as SPAM.

    Spam filters on most e-mail inboxes will prevent these customers from seeing your unsolicited e-mails anyway, plus everyone despises spam.

    If you want people to respect your business’s brand and receive your e-mails, never, ever send out spam!

    Sending out spam will not only cause you to lose your customer base, but it will also result in a loss of your e-mail accounts and website hosting services.

    The repercussions of being a ‘spammer’ can be very high.

    This means that you must have the owner’s permission before you can send out any marketing or commercial e-mails to them.

    E-mail marketing campaigns will only be successful if they are based on permission.

    The re are ways to gain a customer’s permission.

    You can add a check box to your signup sheet or online purchasing page that reads: “Yes, I would like to receive promotional e-mails”.

    If they click the yes box then they have granted your company permission to send them marketing e-mails.

    You will also want to develop a strong privacy statement, so that your customers can be sure that you are not going to do anything bad or unethical with their e-mail address.

    This privacy statement should be clearly visible to your customers. It should be posted on the website, in your store and next to anything that asks for a customer’s e-mail.

    If you want more information regarding e-mail privacy you can check out some online resources such as www.privacy.org.

    Developing your e-mail marketing campaign

    Now that you have a list of customer names and have taken steps to receive their e-mail addresses and permission to send out messages to these addresses, you are ready to develop your e-mail marketing campaign.

    Remember that the goal of e-mail marketing is to deliver something of value to the reader, in order to gain their loyalty, their trust and to get them to purchase your goods or services.

    This means that you don’t want to overwhelm your customers with information, as this may cause them to unsubscribe from your program.

    You also do not want to send out too little content, or your customers may forget about your company. A proper e-mail marketing strategy requires that you find the balance between too much content and not enough.

    The quality of your marketing content also has to be high.

    One of the best ways to ensure that your customers consistently enjoy receiving your e-mails is to offer them a blend of different types of content delivered at various intervals.

    A good way to figure this out is to think of yourself and how you view your own e-mail inbox.

    Ask yourself some questions about what types and forms of content you like to read, and what kinds of content annoy or bother you.

    Here are some different forms and types of content that your company could deliver to its customers. Which types would best fit with your targeted customer base?

  • Informative news
  • Editorial content
  • Entertaining content such as anecdotes and jokes
  • Urgent product/service updates
  • Price changes
  • Recall information
  • Customer notifications regarding warranties, accounts or contracts
    Promotional deals
  • Order confirmations
  • Shipping confirmations
  • Up-selling messages
  • Personal messages such as birthday greetings
  • The goal is to offer e-mail content that is useful for the reader, encourages them to take more action and that helps them remain loyal to your company.

    Think about what you would want a company to send you to help you out. Think about informative and helpful content, maybe in the form of a newsletter that will provide something the reader wants for free. Think about what types of

    promotions and deals might actually get you to take an extra step and visit their webpage or store.

    Offer specific deals and promotions for loyal customers. Keep them coming back again and again. Target potential customers and give them a reason to become loyal customers.

    Once you have a good idea of how you want your e-mail marketing campaign to go, you can begin writing up individual e-mails.

    Composing e-mails for your marketing campaign

    Take the time to create really good marketing e-mails for your campaign.

    This is especially important during the initial stages, where viewers will have to decide whether or not your company e-mails are worth reading.

    Here are some tips for making your marketing e-mails worth reading:

    Tip1. Start with a new e-mail address to send outgoing messages.

    This means using an e-mail address that isn’t already in your customer’s address book. Make sure this address looks professional and not like a machine- generated e-mail account with tons of letters and numbers.

    Tip2. Pay attention to the words you place in the subject line.

    The subject of the e-mail is extremely important because it will determine if the reader will choose to open the e-mail or if they will automatically delete it. Don’t be too aggressive or overstated with your subject lines.

    Too many promotional terms, exclamation marks or capitalization in the subject line might get your e-mail categorized as spam. Be especially careful with how you use the term
    “free”.

    Tip3. Keep the content of your marketing e-mails relatively short and to the point.

    If the content is too wordy or too long odds are your readers will disregard it. Write a captivating first sentence to keep them reading and be sure to offer them something of real value. Make sure your content gets right to the point.

    Your viewer will probably only give your e-mail a few seconds of their time, so make sure what you wrote counts. Offer a promotion, a piece of news or a special offer. Then add some links to your website and a reason for the reader to click on this link.

    Tip4. Use a different e-mail for current customers.

    Treat your recurring customers special- make sure they know that they are respected and valued as customers. This will hopefully keep them coming back for more.

    Write up a specific e-mail for prospective customers and customers that you may have lost too. Make your e-mails look personalized.

    Test out your various e-mails before you send them out to your customers by sending to them to co-workers and friends, even yourself. This will help you make sure that your e-mails look right and are not being categorized as spam by inboxes.

    Tip5. Add a disclaimer at the bottom of your e-mails that tells the recipient why they have received the e-mail.

    It should read something like this:

    “You are receiving this e-mail because you subscribed to our service using this e-mail address. If you did not subscribe to this service or would like to be removed from our service, you can click on the unsubscribe icon locate d at the bottom of the page”.

    This is something that you must do in order to follow the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act), which was created to help control spamming.

    In order to comply with this law, you must also include the physical address of your company in your marketing e-mails.

    Here are a few more things that you must do in order to comply with the CAN-SPAM Act:

    Accurately identify your business and your routing information in the header information. Don’t use misleading “To” and “From” headers.

    Always identify your message as an advertisement. You can choose how you want to do this, but make sure that your e- mail can be clearly identified as an ad.

    Make sure that your business honors its opt-out program. If a customer asks to unsubscribe to your e-mail marketing service, make sure they are removed from your list.

    You must remove any opt-out clients within 10 days of the time they received the message and your opt-out service must be operation for at least 30 days after the e-mail was sent.

    Your company is responsible for adhering to the CAN-SPAM Act, whether it contracts out its e-mail marketing campaign or hires another company to manage it. So be sure that any outside help you receive is also following these guidelines.

    More than one person can be held liable for any violations of this act and a single e-mail violation could be subject to a penalty of up to $16,000.

    It is very important that your business’s e-mail marketing campaign adheres to the CAN-SPAM Act. To ensure that your strategies are lawful it is recommended that you review the law’s restrictions at the Bureau of Consumer Protection’s Business Center. Their website can be found at: http://business.ftc.gov.

    Broadcast Messages and Pre-Loaded Follow Up Messages

    There are two different types of e-mails that are used as part of an e-mail marketing campaign. These are broadcast messages and pre-loaded messages.

    Broadcast messages are one-time messages that will be sent to all of your customers at the same time. These messages contain the latest news and information about your company and are time-sensitive in nature.

    These messages may contain product recommendations, the latest promotions and deals and new product launch information. A weekly or bi-weekly newsletter is a good example of a broadcast message.

    Pre-loaded messages are most commonly used as part of an autoresponder system, where pre-written messages are sent out automatically to customers at regular intervals.

    These intervals can be every few days, once a week or several times per month. You will have to determine what amount is enough to keep your customers interested but not overwhelmed.

    Some e-mail marketers will send out very short and cryptic messages several times a day. These messages usually contain a mysterious or intriguing communication that urges the reader to continue following them.

    The point of pre-loaded messages is that they are pre-written with plenty of content and are ready to go.

    It is important that you create plenty of pre-loaded content to be used as part of your autoresponder program, usually several month’s worth.

    This content should also be useful, engaging and relatively short in length. These pre-loaded messages should not contain any time sensitive materials either, so that they can be sent out at any time.

    All of the products, services and promotions that you offer in your pre- loaded messages must still be available at the time of their release. Pre-loaded messages usually begin with an autoresponder message followed by lots of follow- up messages.

    A quality e-mail marketing program will make use of both of these types of messages.

    Pre-loaded autoresponder messages work very well with time-sensitive broadcast messages to keep your customers in tune with what is happening with your business.

    For example:

    Your customers could receive a pre-loaded autoresponder message every few days or so and an up-to-date newsletter once every two weeks.

    If they only received the autoresponder messages then they would not have the up-to-date knowledge and they may get bored with your e-mails.

    If they only received your broadcast messages once every 2 weeks, then they might forget about your company in the mean time.

    Sending out both pre-loaded autoresponder messages and broadcast messages will cover all of your bases.

    How to Run a Simple E-Mail Marketing for Small Business | Everything you need to know 4

    Sending Out Your Marketing E-Mails

    Once you have created your various marketing e-mails for your different customers, you are ready to begin sending them out. This is why you created a database of e-mail addresses.

    Most marketing e-mails have a lifespan of about 3 days before they are either read or deleted. You can choose to send out your e-mails at any time, but studies have shown that earlier days of the week, like Mondays and Tuesday are better, especially if you are sending e-mails to businesses.

    For weekend mailings to private homes you may want to send them out on Sunday. These days will most likely ensure that your e-mail will be read.

    Dealing with opt-out requests

    Remember that it is extremely important that you quickly handle all opt-out requests from your customers.

    The faster you respect your client’s wishes- the happier they will be. Even customers who choose to opt-out of your e-mails may still want to purchase your products, so it is important that you treat them well.

    The best practice for this is to collect all opt-out requests from all of your channels before you deal with them. These opt-out requests may come to your company via the telephone, e-mails, letters or in person.

    Take the time once or twice a week to update your e-mail contacts list with client’s who opt-out. This will ensure that these customers will no longer receive your marketing e-mails.

    Bounced messages

    As your e-mail marketing campaign moves ahead you will probably begin to experience bounced messages. These are returned e-mails delivered back to your inbox as “unde liver able ” .

    Be sure to collect all of your bounced messages every few days or so and update your database. This will ensure that you do not waste your time and energy sending out e-mails that will only come back to you.

    Here are some ways that you can attempt to collect the right e-mail addresses for bounced messages:

    Way1. Resend your bounced messages in about a month’s time. If the message was bounced because the recipient’s inbox was full they may get it this time.

    If you have the customer’s telephone number you may want to give them a call to let them know that the e-mail or newsletter they requested cannot be delivered to them. (Don’t make too many calls as your customers may be on a no-call list.)

    If you have the customer’s mailing address you may want to send them a postcard asking for a new e-mail address. Attach a returnable postcard or a link for your website where they can update their e-mail address.

    Follow-up e-mails

    It is important that you follow up with your e-mail customers, both for bounced e-mails and for received e-mails. You can choose to follow-up your e-mails with more e-mails, through phone calls or through snail mail.

    Most of the time you will send out your follow-up e-mails as part of your autoresponder program, so that your customers will receive automated e-mails that will keep them interested. The more times a customer sees your advertisements, the better the chance they will remember it.

    You can use terms like “last chance”, “just a few days left” and “offer ends soon” in your follow-up e-mails. Just remember that you are looking for the delicate balance of enough e-mails to keep the customer interested but not too much that they become annoyed with your company.

    Defining your results

    After a period of time you can begin to define your e-mail marketing results.

    You will have a list of e-mails your company has sent out and a list of how many of these e-mails were read, deleted and forwarded. You will know how many of your customers have asked to unsubscribe to your e-mails and how many customers have taken advantage of your offers.

    You may wish to write a special e-mail to certain customers to ask them if they liked receiving your e-mails and what you could do to improve your performance. The point is to be flexible with your e-mail marketing campaign.

    If a particular tactic isn’t working then alter your approach. Always be on the lookout for more e-mail addresses and more potential customers. Try new things. Learn from your triumphs and mistakes.

    Automated E-Mail Marketing Tools

    Managing your e-mail marketing mailing lists and sending out dozens of both pre-loaded and broadcast messages every week can be very difficult. This is why there are automated e-mail marketing tools or AEMTs.

    These are programs that automate the entire process of constructing letters, scheduling the sending out of messages, managing your e-mail address list and handling opt-outs.

    In short, an AEMT can make the entire e-mail marketing process much easier to manage.

    There are many of these automated programs available for purchase all over the web and there are several that are offered for free. A simple Google search will help you find these programs. Most small businesses elect to go with one of the 3 major AEMTs available.

    The 3 major AEMTs are MailChimp, AWeber and Constant Contact.

    All 3 of these automated tools offer message templates, automated mail delivery services and interfaces that allow you to control your own e-mail marketing strategy.

    They offer lots of functions, which means you will have to learn how to operate their options and tools. Tutorials can make the learning process much easier.

    Here is a brief rundown of the 3 major AEMTs:

    MailChimp is free to begin using, which makes it a popular choice for beginners to the world of e-mailing marketing. As long as your e-mail address list has fewer than 2000 people on it and you send out less than 12,000 e- mails each month, you can use MailChimp’s services for free.

    Above that amount and you have to pay a light monthly fee. Overall, MailChimp has a very user-friendly interface and makes the learning process easy. It also offers an external opt-in form, which allows you to make a more customized permission form. This form will then be hosted on the MailChimp website.

    MailChimp offers 3 on-site opt-in forms as well. As for creating your e- mails, MailChimp offers a very good line of templates and do-it-yourself creations in its Campaign Builder feature.

    The company also offers basic but helpful autoresponder management tools and a decent spam management filter known as the Inbox Inspector.

    Their tracking features are not as in-depth as Aweber’s, but they are still very helpful. MailChimp’s support team is helpful but somewhat limited.

    AWeber offers a 1 month trial period for $1, which is refundable if you do not like the service. Their interface is very powerful and places all of the information you need to know about your marketing strategy right in front of you on their dashboard.

    It offers plenty of form designs and letter templates for you to use when constructing your messages. All of these are highly customizable.

    AWeber also offers built-in opt-in forms for your customers to grant your business permission to send them e-mails. This built-in opt-in feature makes it

    very easy and fast for your customers to opt-in to your e-mails. Some users report difficulties when using AWeber’s text editor to create their e-mails, especially if they cut and paste their written e-mails from another program such as Microsoft Word.

    It does feature a good selection of e-mail templates for you to choose from, however. AWeber’s autoresponder management tools offer you the ability to really dive into the more sophisticated database management principles.

    AWeber’s spam management software reportedly has a 99% success rate, and features the Spam Score feature that allows you to judge whether or not your message will be listed as spam.

    Their tracking tools are some of the best in the business and make it very easy to track your strategy. Their support team is very helpful as well.

    Constant Contact also has an impressive delivery rate and is considered to be very user-friendly. It is blacklisted from military addresses however, which is something to consider if you want to market to this niche.

    They offer a 2 month free trial and their pricing guidelines are similar to both MailChimp and AWeber.

    You will also be able to create templates, track your marketing tactics and learn the ropes with webinars and training videos.

    All 3 of these automated e-mail marketing tools can vastly increase the success rate of your e-mail marketing strategy.

    All 3 are relatively close in price, meaning you can decide which one you want to use based on how much you like their interface and their design tools.

    You can generally count on all 3 to deliver your e-mails properly and to avoid the spam filters of your customers.

    For the e-mail marketer beginner who has a short e-mail list MailChimp is the best option. Their free service for users with less than 12,000 emails per

    month and fewer than 2000 e-mail addresses can last forever and still offers about 99% of the services paying customers get.

    MailChimp can also grow with you if your e-mail marketing campaign really takes off. Marketers who want to really dive into the more sophisticated and in-depth methods of e-mail marketing will probably want to go with AWeber.

    E-Mail Marketing Best Practices

    Here are some tips to ensure that your e-mail marketing campaign is as successful as possible.

    1. Pay attention to your e-mail’s preview

    About 69% of e-mail readers will decide whether to open your e- mail or delete it based on what is written in your subject line and your e-mail address.

    Always make sure to keep your sender name visible and easily recognizable. Avoid having your e-mail look like it was sent from a giant automated machine.

    The goal is to make your customers recognize your name so that they know who the e-mail is from. The more the reader trusts your company name the more likely they will open your e-mail.

    The subject line should clearly summarize the e-mails content, making the reader want to know more and therefore open the e-mail.

    2. Keep your e-mails readable

    Colorful images can be very useful for enhancing the look and feel of your marketing e-mails, but always make sure your e- mails are readable even without the images.

    Never put images that must be downloaded from the web. This is because a large amount of your readers will receive and read your e-mails via their mobile devices.

    If downloadable images don’t show up on mobile devices your text could look weird. If this happens your customer probably isn’t going to bother reading your e-mail. Use plain text in your e-mails because this will look good on every platform.

    3. Ensure a high delivery rate by avoiding spam

    You will want to maintain a high delivery rate for your e-mails in order to keep your customers interested. To do so you must take precautions so that you do not end up labeled as a spammer.

    This means checking with your e-mail service provider to make sure you are not sending out too many messages and avoiding the common spam indicators in your headings and subject lines. (Such as the words “free”, “$$ $ $” and “Y o u have won!!!! !” ) Don’t get labeled as a spammer!

    4. If possible, personalize your e-mails

    There is mail merging software that allows you to place the customer’s name into a mass generated e-mail. Research shows that seeing their name in an e-mail creates a feeling of knowing and trust in the customer, which increases the chance that they will open the e-mail.

    5. Use an automated e-mail marketing tool

    You can choose one of the top 3 AEMTs or you can choose from the hundreds of other companies that are available. The cost of these tools is well worth what you get in return.

    It is almost impossible to operate a large scale e-mail marketing campaign without these tools. It is harder to track your results without these tools as well.

    Make your e-mail content more personal too People like to connect with the businesses they use.

    If you can develop a personal relationship with your clients then odds are you will receive their trust, loyalty and repeat business.

    No one wants to read a computer generated e-mail, so put a little personality into it. Talk about your business’s goals, employees, charity contributions and other personal stuff. Add in content

    about your family, hobbies and passions if you want to. Develop a connection with your customers through your e-mail marketing campaign.

    Sample List of E-Mail Marketing Topics

  • “Announcing a new real estate listing” (Real Estate Company)
  • “Bring a friend to class week” (Dancing Studio Company)
  • “Buy 1 Get 1 Free Coffee All Week!” (Coffee House)
  • “See live owls up close this weekend” (Wildlife Shelter and Education Center)
  • “Check out our club all week risk free” (Gym)
  • “Get a free second pair of glasses when you purchase a new pair” (Eyeglasses Company)
  • “New Model Showcase” (RV Dealership Company)
  • “Dedicated Health Plans Available for All Families” (Health Care Insurance Company)
  • “Need a new look for your kitchen?” (Home Remodeling Company)
  • “Earn Energy Efficiency Tax Credits” (Window Company)
  • “Four new wines this week only” (Wine Shop)
  • “We pick up your old furniture for free” (Junk Removal Company)
  • “Brand Name Watches on Sale for Valued Customers” (Watch Company)
  • “JJ’s BBQ Unveils Its Hottest Sauce Ever!” ( BBQ Restaurant)
  • Conclusion

    When it is properly implemented, there are few things that can match the effectiveness of an e-mail marketing campaign.

    Your small business absolutely should be using these strategies to reach out to your customers in conjunction with organic SEO techniques and other traditional advertising methods.

    Contacting your customers through their e-mail is a great way to keep them informed and engaged with your business. It is also one of the most cost-effective advertising methods available today.

    As long as you take the proper steps to ensure that your outgoing messages are not being labeled as spam by both the customer’s inbox and by the customer themselves, you will enjoy success with this type of marketing.

    The hardest part of any e-mail marketing campaign is determining what is the right amount and frequency of messages. Once you have found this ‘marketing sweet spot’ you can enjoy almost constant contact with your customers.

    If your small business isn’t currently using an e-mail marketing strategy, then you could be missing out on tons of revenue and customer interest!

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    4 Comments

    4 Comments

    1. Danielle

      May 10, 2019 at 2:02 pm

      Information overload, but great information provided. Great work!

    2. D'ondra M Howard

      May 11, 2019 at 1:46 am

      I’ve been looking for some tips on email marketing. Thank you!

      • Mitrobe

        May 11, 2019 at 10:50 am

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    3. Wes Lick

      May 19, 2019 at 3:42 pm

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    Business ideas

    How to make Google Index your New Article Faster | Pingomatic

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    How to let Google Index your New Article Faster

    Google is not indexing my site faster, that has been the problem of most newbie bloggers.

    Here in this article am going to show you how to make Google index your newly published articles faster.

    Do you know that the best way to get your article index quickly is by sending pings to Google and other search engines.

    What is a Ping?

    Pinging is the process of sending
    notifications to search engines to tell them that your blog or website has been updated and has to be re-crawled.

    In SEO, pinging means to tell search
    engines about your newly created
    backlinks so that they are crawled and
    are counted.

    So how do you send pings?

    A tool like Pingomatic saves you the
    trouble of submitting these notifications
    to all the different directories as it helps you to submit your link to a bunch of different of directories at once.

    What is Pingomatic and How can it let Google Index My site

    Pingomatic is an online tool that helps index post published faster into search engine query,

    by sending pings to search engines which let Google bots know that you have a new article or you have updated your blog and it should index it.

    Pingomatic also send pings links to other directories like, Bing, Yandex, My Yahoo, Collecta, etc.

    This tool is used by accepted by many top bloggers to index their blog links faster, especially whenever a new article is been published.

    Most of the bloggers I know recommend Pingomatic as an essential tool to ping links.

    Earlier, I was confused with the pinging mechanism, I don’t feel any need of using pinging service.

    Because my business site links automatically get crawled and index by the search engines.

    But I came to discover that there are many cases in which indexing takes longer than the standard time duration.

    So to reduce this time span between publishing and indexing a blog post, you can use the ping service like Pingomatic.

    Pingomatic What does it this Tool Really Do?

    The Pingomatic sends multiple ping requests at a time to different directories and search engines.

    Thus, it updates them about the blog update.

    If you are running a news portal where you need to publish frequently, Pingomatic becomes handy to send manual pings to major search engines.

    How to send Pings with Pingomatic?

    Using this tool is very simple, Here is the outline step by step procedures on how to send your first ping to Google for indexing and other directories using pingomatic tool.

  • First of all, head over to Pingomatic In the Blog Name , write the title of the post
  • Next in the Blog Home Page section, put the URL of the new pjblished post without having an HTTP:// or Https://

    Pingomatic

  • Click on the Check all in Common Services to select all the services in the list and finally hit the “ Send
    Pings ” button to send a ping request to all registered services in one go.

    WARNING!!!

    Avoid sending pings or using Pingomatic tool, when you don’t have a new published post.

    Here is the kind of response they will send to you.

    Google index

    Google Index | can Pingomatic do the job

    Yes and No.

    A ping doesn’t directly improve your
    rankings, but it does alert the search
    engines of the existence of your webpage
    link so that your page can be crawled.

    So if you have published something new
    or have just updated an article, you can
    get Google (or another search engine) to
    re-crawl your page faster.

    When they do, your rankings may
    improve.

    However, if you have authoritative and
    legit links, then you likely don’t need to
    ping – search engines will easily find your links without you needing to do anything.

    Why you should use Pingomatic

    You can index your links faster than usual, You can also ping your backlinks.

    It has multiple services at one place, so you needn’t go on different sites to ping the lnks.

    It gives expected outcomes most of the times.

    It is trusted by many bloggers and webmasters. Easy to use.

    Here are other useful resources

    6 Best way to drive more website visitors

    How to drive traffic to your site from Google news

    Top 15 SEO strategy you forgot

    Do you find this content useful, Plz use the commetn below to encourage use more, and you can runs cheeses .

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    LinkedIn Help| How to use LinkedIn to Market a Small Business, Drive Traffic, Leads and Sales

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    LinkedIn help

    LinkedIn help. With huge social network names like Facebook and Twitter out there, LinkedIn is one that is often overlooked.

    But, it’s one that can provide the most opportunity for business owners; and it’s by far the most professional social network that small businesses can use, because it connects professionals with other professionals.

    Unlike Facebook or Twitter, you’ll never see professionals posting pictures of their family BBQ that took place over the weekend; or talking about what they’re going to have for dinner.

    When people sign on to LinkedIn, they’re doing so in a professional frame of mind and for business purposes.

    This concept already helps your online marketing goals, because it’s already targeting your goals and your audience for you.

    So yes, you need to have a LinkedIn presence for your company. And while that’s an easy thing to say, how are you supposed to go about actually doing it?

    That’s what this guide will outline for you. Inside you’ll find everything from how to actually set up a company page for your business (easy,) to utilizing LinkedIn to its fullest for your own marketing strategies and techniques (a little more involved.)

    This guide will also show you different tips on how to use LinkedIn, and the biggest mistakes business owners are currently making on LinkedIn so that you can avoid making them, too.

    The biggest mistake you could be making so far is by not using LinkedIn at all. If that’s the case for you and your company, read on.

    This guide will show you how to create a presence on LinkedIn, maintain it, and use it to its fullest potential so that you can start using one more channel to market your business.

    Everything from profiles to pages to groups and networks – it’s all inside, so
    get started learning about LinkedIn!

    LinkedIn Help| How to use LinkedIn to Market a Small Business, Drive  Traffic, Leads  and Sales les

    Using LinkedIn for Small Business

    The biggest mistake small business owners make with LinkedIn is that they ignore it.

    Because there is so much talk about other social networks, business owners make the mistake of thinking these are the best and only resources to use for their social network marketing.

    They think that because Facebook and Twitter are the two biggest networks (and they are,) that they have no need for LinkedIn.

    But, LinkedIn provides something that Facebook and Twitter can’t.

    They allow you the option, several options in fact, to connect with like- minded professionals that are specifically there to grow their network, work with other professionals, and be amidst other professionals.

    Even once business owners start paying attention to it, the very task of setting up a LinkedIn profile and maintaining it can seem daunting.

    There’s already so much to do in a day; who really has time to be tinkering around with their LinkedIn profile?

    This problem leads back to the first one: business owners simply think it will take too much time, and be too involved.

    So they end up ultimately, ignoring it once again even when aware of all the bene….fits it brings.

    LinkedIn will help you connect with business partners, clients, and service providers.

    It will help with recruiting, and can actually work like a headhunter.

    You can access the expert advice of others and you can use it as a blog and website promotion tool. Use it for recommendations, to start groups and it for SEO.

    And now that you know the challenges that lie ahead, you can continue on and conquer them!

    LinkedIn Help| How to use LinkedIn to Market a Small Business, Drive  Traffic, Leads  and Sales les

    Setting Up LinkedIn for Your Business

    If you’ve never signed up for LinkedIn before, you’ll need to do so by visiting the website.

    Different countries have different LinkedIn addresses. In the United States it’s simply www.linkedin.com while in Canada it’s ca.linkedin.com.
    If you live in an area outside of these countries, doing a quick Google search for “L inkedIn” will bring up the one in your country.

    Once you’re at the website, you’ll need to fill in some basic information such as your name, your zip code, and your current employment status.

    You’ll also need to include your job title and your company which of course, you want to make sure you add anyway.

    Although you won’t officially have a page or profile yet, there’s still a few more steps you need to take before you are officially registered with LinkedIn; and the next one is a big one.

    That’s importing your email contacts.

    Once you have filled out the basic information, LinkedIn will ask if you want to allow people you know who are already on LinkedIn to find you easily, and it will do so by importing your contacts from your email address into your LinkedIn profile.

    Doing this is not a requirement to sign up for LinkedIn.

    If you choose not to, LinkedIn can send a confirmation email to your email address, and you can confirm your account that way.

    However, remember that the entire point of LinkedIn is to connect with other people, grow your networks, and reach out to other people.

    Turning down the opportunity to have LinkedIn grow your basic network to begin with could be a mistake you regret; and one that could cost you tons of time when you end up doing it all yourself.

    Once you’ve confirmed your email address and have an official profile page, you will then need to sign in to your account.

    After supplying your email address and password and signing in, LinkedIn will take you to yet another page.

    This page will present you with a number of people that are already on LinkedIn, and will give you the opportunity to check off the boxes of the people you know.

    The people you check off will be automatically connected to your LinkedIn network.

    Remember that again, the whole point is to promote your business and to connect with as many people as possible.

    Therefore, whoever you know on that list, check them off so they can be connected to you right away.

    Didn’t see everyone you knew listed within those boxes?

    That’s okay; the next step will allow you to invite friends on your Facebook and Twitter pages to join you on LinkedIn.

    What you’ll see is a standard dialogue box with the boring text, “I just joined LinkedIn and created my professional pro file. Join my network. [ LinkedIn profile address.]”

    Make sure that you keep the profile address, but delete everything else and replace it with something that’s more customized to your business.

    Are you mainly trying to reach new customers? Send out something like,

    We have got one more way for you to contact us! [LinkedIn address.]

    Now you officially have a profile page; but you’ll have to dig a little deeper before it’s set up exactly the way you want it. As it stands now, it’s a fairly boring page.

    But with it, you will still receive all of these benefits:

  • The ability to build your network
  • Join industry and alumni groups
  • Set up automatic search alerts
  • Make additional notes and enter contact information for any profile
  • These are the main benefits that business owners are looking for when they join LinkedIn, and this basic package will most likely get you everything you’re looking for out of LinkedIn.

    If you’re a large company, or you think you’re going to grow considerably into a larger company, you can then choose from three different plans: Business, Business Plus, and Executive.

    The Business package is the cheapest of the paid packages, costing about $20 a month.

    With this package you’ll be able to contact up to three people a month directly through InMail, and get a response guaranteed.

    You’ll be able to see up to 300 profiles at once when you search, and you’ll have access to the premium search filters.

    You’ll also have the opportunity to expand on the profile of anyone that’s on LinkedIn; and you’ll get a full list of people who have viewed your profile.

    The Business Plus package is the one that LinkedIn recommends for business professionals, and it comes at a cost of about $40 – $50 a month.

    With this package you’ll also get the premium search filters and the ability to expand profiles; but you’ll also be able to direct message up to 10 people through InMail, and still get a guaranteed response.

    With this package, the number of profiles you can view at once in a search also goes up to 500.

    The Executive package the most costly of the three, and probably too much for most small businesses.

    It can cost anywhere from $75 – $100 a month and along with the premium search filters, you’ll also have access to Talent filters; which of course, will search through the different talents of people.

    This can be a great help in targeting different marketing campaigns; and if your company is trying to recruit new people.

    Also with the Executive package you’ll be able to InMail up to 25 people a month with a guaranteed response, and you’ll also be able to see a whopping 700 results when you complete a search.

    LinkedIn Help| How to use LinkedIn to Market a Small Business, Drive  Traffic, Leads  and Sales les

    Customizing your LinkedIn Page

    Once you have officially registered and chosen your package, you will then need to customize your LinkedIn page.

    There are a number of different areas including your profile, adding contacts, creating groups and companies.

    Each of these will have a direct effect on how effective your LinkedIn marketing campaign is; so you should go through each of them carefully and make sure that they’re as complete as they can be.

    If you’re ever worried that you missed a section, or that you have more still to do on your page, LinkedIn has a “T o Do ” list that will list the remaining tasks.

    Customizing your LinkedIn page is not like customizing your pages on other social networks. While on sites like Facebook and Twitter, your personal profile and your company’s page can be two entirely separate things, that’s not really the case with LinkedIn.

    Because everything is business-oriented, your personal LinkedIn profile works more like a business card than it does a peek into your personal life.

    And because of that, you need to make extra certain that you fill everything in including your website, your Twitter account, and any other information that’s needed.

    Now that you’ve created your own “buainess card” by creating your own business profile, you can then create a company page you first need a profile in order to do it.

    Adding your Company to your Profile, and to LinkedIn

    LinkedIn has a wizard for creating your company’s page, so it’s relatively simple.

    Start by entering the basic information such as the description, the number of employees, and what industry you’re in.

    Remember that your LinkedIn audience is a busy one, and are searching for quick answers.

    Because of this, it’s important to keep things such as the description of your company to a minimum one paragraph.

    Continue to follow LinkedIn’s wizard which will prompt you to upload your company’s logo, different locations, and the RSS feed for your company’s blog.

    Once you’ve gone through the entire wizard and added to all of the different areas, your company page will be created and viewable by anyone on LinkedIn.

    Here is where your company’s LinkedIn page really takes off though, because this is when LinkedIn starts to compile all of your data, analyze it, and display that information.

    All of this information will then also be visible to those who are searching for your company, or within your industry, and it will help them connect to you faster.

    This is also where your company page gets interesting, because now is the time when you can really start to play around with it and use it to your company’s full advantage.

    LinkedIn Best Practice’s

    Post Careers

    If you want to actually post a job opening in the “Careers” section of your company’s page, you’re going to need a paid subscription.

    However, there is still a way that you can let people know about a position you have open in your company.

    First, publish the job posting on your own website or your own blog and then post a link to it on your LinkedIn page.

    You won’t have to pay any extra money, and you’ll still let people know about the job.

    Products and Services

    While lots of people are mostly interested in posting careers on LinkedIn, the feature most small businesses should be

    concerned with is listing their products and services on their company page and this can be done right under the “Products & Services” tab.

    This is important because it allows people to see more of what your company is about and what you have to offer.

    Underneath each product or service that you list, there is also a “Share ” button, which will let you post that product or service to Twitter.

    It’s also under these products and services that people can recommend certain things; and this is one of the most important aspects of LinkedIn.

    Always ask people after they’ve used your product if they can recommend you, the more recommendations you have, the better off you are.

    Status Updates

    Use your status update the same way you use it on Facebook and Twitter when promoting your business to let customers know about sales and promotions,

    new products, remind them of your website address, or anything else you use to promote your business through your status update.

    The only difference with LinkedIn is that you can’t import your Twitter feed
    to post to your company page, the way you can with your LinkedIn profile.

    Because of that, you’ll need to manually log in and enter your status update every time you want to change it.

    When publishing status updates, do SEO keyword research first.

    This will give you the best idea of what terms people are using when they search, so that you can then incorporate them into your status updates.

    When utilized properly and when you incorporate high search result keywords, your LinkedIn profile will appear in the first few results in Google, giving your business even more exposure.

    Connect with Employees

    Having your employees’ profiles show up right on your company page can be a huge boon to the page itself.

    To do this, ask your employees to add the company page by clicking on

    “Edit Pro file ” within their own personal profile pages. After clicking “Edit” they then just have to start typing the name of the company.

    While they’re doing that, your company name will automatically appear and they can just click on it.

    Not only does this make their profile appear on your page, but it also shows your company’s page to anyone that visits that employee’s profile and that garners your company even more exposure.

    Start a Group

    On LinkedIn, groups are where it’s at.

    Groups are where conversations are started, where you can answer questions and establish yourself as an authority,

    and where you can get people talking about your company, your website, or just pertinent news happening within your industry.

    Groups are extremely important, and if you plan on having your company on LinkedIn, you need to start a group.

    Even more importantly, you also need to join groups that others have started.

    This will give you more chances to answer questions, show that you’re the expert, and give your business more exposure.

    Polls and Surveys

    Some business owners think that polls and surveys are a waste of time on LinkedIn, but the chances are they think that because they’re underutilizing them.

    Polls and surveys are not just a great way to get your business’ name in front of the audience, but they’re also a great way to get market feedback and find out what your customers, or potential customers, are thinking.

    However, in order for them to be effective, you need to market them – and not just on LinkedIn.

    As soon as you post a poll or survey, market it on Facebook or Twitter and ask people to find you on LinkedIn and participate in your poll.

    The only way polls are ever going to work on LinkedIn is if people know about them and use them.

    It’s up to you to make sure they do that.

    Use LinkedIn Mobile

    LinkedIn also has a mobile app that you can download, and that all businesses should.

    With this app, you’ll not only be able to view LinkedIn on your mobile phone, and still be able to view everything, but others will also be able to see your page and view it on a mobile device.

    This is important to make sure that mobile users aren’t missing out on your most important information.

    Consultant

    Social Media Marketing Consultants and LinkedIn

    There are lots of ways to utilize LinkedIn for your marketing efforts, and the more you use the more results you’ll see.

    But managing and maintaining your LinkedIn page can take a lot of time; and often, that’s time that business owners just don’t have.

    Because of this, they often hire social media marketing consultants to help them with the task.

    However, anyone with an Internet connection and a laptop can call themselves a social media consultant and then leave you and your page empty once they’ve obtained their fee.

    This means that you need to ask some key questions to make sure that you’re dealing with a professional.

    These questions are listed below.

    1. Where did you train in social media marketing? Who trained you?

    This is an important question, but not one with an exact answer.

    What you want to hear is that they trained somewhere, and you do want to make sure you get the name of the person or school that trained them.

    This is so that you can check out the school or social media firm that trained the consultant and

    make sure that they have an outstanding LinkedIn presence.

    After all, if they’re teaching people how to do it, they should be the best.

    2. What are the keywords you’ve optimized your own LinkedIn profile with?

    Again, this is so you can do some digging around on your own.

    Take note of at least five of the keywords and then Google them in your own time.

    Make sure that in the results returned, the consultant’s LinkedIn profile page is ranked in the first page.

    You want to make sure that they know how to get your LinkedIn page seen by others.

    And if they can do it for themselves, they can do it for your business, too.

    3. How do you measure social media results?

    You need to know that your marketing consultant isn’t just going about updating your LinkedIn page willy-nilly and disregarding whether or not they’re actually working.

    You want to know that your social media consultant will be using things like base metrics and that they’ll be setting up relevant KPI.

    This will give you a good idea that your results will be measured.

    .
    4. How will you report the results to me?

    Of course anyone with a connection to Google can look up how to track LinkedIn marketing efforts and traffic statistics.

    You need to know that the results will also be reported to you so you can make sure they’re being tracked and recorded; and so that you can see what those results are.

    Make sure that within the recordings you’ll find buzz measuring, engagement stats, referral traffic stats to your website, and growth stats.

    5. What will you need from us before we begin with LinkedIn marketing?

    This question isn’t just so you can be prepared; although that’s important, too.

    But a social media consultant should be asking about your brand, your corporate policy guidelines, business goals, profiles, target audience segmentation and anything else relevant to your company.

    You need to know that you’re working with a professional that really wants to understand your company so that they can best reflect it through your profile page and company page.

    That’s really what this question is all about.

    6. What are some marketing goals LinkedIn can help us achieve?

    Will the marketing efforts get your website more traffic? Or are you trying to get people to sign up for your newsletter? Are you a real estate agent looking to get listings? Or are you a new business trying to promote your new product?

    There’s no point going into any marketing campaign without a clear goal of what you want to do, and that includes your LinkedIn marketing.

    Speak with the consultant about what your own goals are and how they can help you achieve them; as well as what goals they might have in mind that you haven’t thought of yet.

    7. How will you target to my market audience?

    The answer to this question will depend on who your target market audience is; but the chances are good that you already know how to effectively target them in your marketing.

    You need to make sure the way they’re going to target that audience is the same way you would.

    8. How heavily do you rely on optimizing a LinkedIn page for SEO?

    Yes, optimizing your LinkedIn page so that it appears closely in the top results of any search engine is important, but it’s not all that matters for your LinkedIn page.

    Make sure that your consultant has other tactics they’re ready to employ so that you can make sure your LinkedIn page is effective in all areas, not just in Google.

    Conclusion

    Using LinkedIn to promote your business is one of the best marketing tactics you can employ.

    There are tons of benefits, and even more reasons why it’s so important that every business has a LinkedIn presence.

    But, it can also be excruciating spending all that time on your own LinkedIn page – if only because you simply don’t have the time for it.

    For go-getters that love a challenge and love doing every single thing themselves, creating and managing a LinkedIn page isn’t really difficult; it does however, require that you spend a large amount of time on it.

    But not every business owner has to do it themselves, if they don’t want to.

    Hire the right social media marketing consultant for your business’ LinkedIn page, and you’ll still be able to reap all of those benefits, without spending any of the time.

    So get going!

    Either start creating your LinkedIn profile today, or call a professional that can do it for you!

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    Marketing

    Business | Now Is the Time To Break Into the US Market and Sell Your Products and Services

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    us market

    US market: Some have stated that the Trump Administration has made the US is an unfriendly region to do enterprise for overseas corporations.

    The political opposition says that the threat of price lists and trade wars causes uncertainty in global markets and is not true for the USA economic system.

    Those who call themselves ‘traditional free buyers’ have sided with Trump’s political opposition, as a minimum temporarily. Personally, I see simply the alternative.

    First, I see greater foreign cash entering the USA marketplace to capture the possibilities of low company tax charges, and as a way to keep away from capacity price lists.

    Further, I see transient price lists as a shot over the bow that the US will no longer be played with unbalanced alternate agreements or loss of fair exchange agreements.

    These brief alternate tariffs will carry billions into the United States authorities’s coffers whilst alternate negotiations show up, and our overseas counterparts will rush returned to the desk to renegotiate with more favorable phrases.

    No international company wants to pass the USA Market, it is too large, and there’s a ways an excessive amount of money here.

    Why Should Companies Move Operations to the USA and Establish Themselves Here?

    The United States of America is the most important client market on this planet.

    In 2016 and however in 2017 the USA patron marketplace alone turned into almost 13 Trillion Dollars,

    and that does not account for any other Trillion or two in unreported income – coins transactions inside the underground economic system, which includes the entirety from a kid’s lemon resource stand or residence maid to a handyman reworking a kitchen.

    And, recognize at thirteen-15 Trillion, this is simplest the “patron economic system” and has not anything to do with what agencies spend or the USA government spends annually.

    The Federal Government, now not inclusive of kingdom governments or neighborhood governments, has a budget of $4 Trillion.

    State Governments overall an expected $2 Trillion and all the neighborhood governments blended additionally close to $2 Trillion.

    The general authorities spending for economic year 2018 is estimated to be around $7.5 Trillion. Guess how much US organizations spent in 2017?

    It’s so massive no one can discern it out, it is so thoughts-boggling that it makes the relaxation of the arena’s economies appear like infant’s play.

    Did you recognize that 2018 commercial enterprise spending is already on direction for a 7% growth, despite a so-called trade struggle scare?

    The United States isn’t handiest the largest patron economy by a ways, however it’s miles the biggest for government and business spending as nicely, and 2nd area is not even near.

    If you aren’t within the US Market selling your items and services you’re missing out.

    Are you prepared to go for it? If so, there are lots of US based worldwide enterprise specialists here who’re geared up and willing to assist get you installation.

    Here are a number of the things you may want to enter the best marketplace in human records;

  • Business Plan
  • Marketing Plan
  • Set Up Books – Accounting
  • Business Name Registration
  • Business License Acquisition
  • Business/Commercial Insurance
  • Website with e-mail addresses
  • Tax Strategy and Tax Planning
  • Set Up Books – Bookkeeping/Accounting
  • Business Location and Rental/Lease Negotiation
  • Business Corporation Formation
  • Setting Up Bank Accounts (Business Checking)
  • Start-up Business Coaching
  • Start-up Marketing Consulting
  • If you very own a business that sells internationally, you will now need a US base of operations, and you would be smart, very clever to do it earlier than later to take benefit of this booming economy.

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